Tag Archive: Ketel One
Ketel One Targets Spritzer Segment With New Canned RTDs
Ketel One vodka, part of the Diageo portfolio, has entered the premixed cocktail market with a new line of Botanical Vodka Spritzes. Continue reading →
Posted in News on August 25, 2020Diageo’s U.S. Sales Rise 6%, With Tequila, Whiskies Driving Gains
Dynamic growth in the Tequila and whisk(e)y categories drove strong sales gains for Diageo in its fiscal first half through December, as the company’s North America unit posted revenues up 6% on an organic basis to £2.5 billion ($3.3b), and operating profit up 5% to £1.1 billion ($1.4b). Continue reading →
Posted in News on January 30, 2020Leading Vodka Brands Tap Innovation To Bolster Growth, As Smirnoff Maintains Slim Lead
“While vodka has slowed down, Tito’s remains on fire,” says Eddie Cruz, owner of six-store Miami retail chain Jensen’s Liquors. Continue reading →
Posted in News on January 16, 2020Whiskies, Tequila Drive Steady U.S. Progress For Diageo
Whiskies and Tequila continue to spur Diageo’s U.S. gains as it looks to seed growth in new occasions, consumer bases, and markets. Continue reading →
Posted in News on December 11, 2019Market Watch Toasts The Top Spirits And Wine Retailers At Its Annual Awards Dinner
SND’s sister publication Market Watch magazine honored the nation’s best spirits and wine retailers last night at its Leaders Awards Dinner, a black-tie affair held at the St. Regis Roof in New York City. Continue reading →
Posted in News on September 27, 2019News Briefs for September 18, 2019
•Ketel One vodka has launched a new marketing campaign. Titled “Drink Marvelously,” the new campaign features a series of hand-drawn illustrations and animations that highlight Ketel One serves. Continue reading →
Posted in News on September 18, 2019
