Tag Archive: Ketel One
News Briefs for September 18, 2019
•Ketel One vodka has launched a new marketing campaign. Titled “Drink Marvelously,” the new campaign features a series of hand-drawn illustrations and animations that highlight Ketel One serves. Continue reading →
Posted in News on September 18, 2019While Tito’s Leads The Vodka Growth Parade, Other Brands Are Also In Expansion Mode
Although whisk(e)y and Cognac were the U.S. spirits market’s key drivers last year, vodka posted growth from a much larger base. Continue reading →
Posted in News on April 11, 2019Diageo’s U.S. Sales Rise 5% In First Half, As Whiskies, Tequila Drive Gains
Diageo posted solid growth in the U.S. market in its fiscal first half ended in December, as sales in its core U.S. spirits business rose 5%. Continue reading →
Posted in News on January 31, 2019Top Vodka Brands Go On Offense With New Innovations, Campaigns
Much of the attention in the U.S. vodka category has been centered on the meteoric rise of Tito’s, which continues to soar, advancing by an estimated 22% to 7.4 million cases last year, according to Impact Databank. Continue reading →
Posted in News on January 30, 2019Interview: Deirdre Mahlan, President, Diageo North America
Earlier this week, Diageo offered analysts an update on its North American business, discussing the outlook for its core portfolio and the spirits market as a whole. Following the call, SND associate editor Shane English caught up with Diageo North America president Deirdre Mahlan to talk U.S. trends and hear what’s foremost on the drinks giant’s agenda heading into 2019. Continue reading →
Posted in News on December 14, 2018Diageo’s U.S. Sales Rise 3%, As Whisk(e)y Growth Offsets Vodka Struggles
Diageo has posted a 3% increase in its U.S. business for the 12 months through June, as solid growth across a number of whisk(e)y brands overcame ongoing softness in the vodka category. Continue reading →
Posted in News on July 26, 2018
