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Tag Archive: Ketel One

News Briefs for March 3, 2021

•Proximo Spirits’ Maestro Dobel has partnered with the PGA Tour to become the first official Tequila of the Tour. Continue reading →

Posted in News on March 3, 2021

Tito’s, New Amsterdam, Ketel One Drive Vodka’s U.S. Growth

The vodka category—by far the largest spirits category in the U.S.—broke 80 million cases in 2020 for the first time ever, and has expanded by about 1 million cases annually over the past five years. Continue reading →

Posted in News on March 2, 2021

Diageo Posts Strong U.S. Growth In Fiscal First Half

Solid gains in North America led Diageo to an organic sales increase of 1% to £6.9 billion ($9.4b) in its fiscal first half ended in December, despite ongoing challenges like on-premise restrictions and a depressed travel retail market. Continue reading →

Posted in News on January 28, 2021

Ketel One Targets Spritzer Segment With New Canned RTDs

Ketel One vodka, part of the Diageo portfolio, has entered the premixed cocktail market with a new line of Botanical Vodka Spritzes. Continue reading →

Posted in News on August 25, 2020

Diageo’s U.S. Sales Rise 6%, With Tequila, Whiskies Driving Gains

Dynamic growth in the Tequila and whisk(e)y categories drove strong sales gains for Diageo in its fiscal first half through December, as the company’s North America unit posted revenues up 6% on an organic basis to £2.5 billion ($3.3b), and operating profit up 5% to £1.1 billion ($1.4b). Continue reading →

Posted in News on January 30, 2020

Leading Vodka Brands Tap Innovation To Bolster Growth, As Smirnoff Maintains Slim Lead

“While vodka has slowed down, Tito’s remains on fire,” says Eddie Cruz, owner of six-store Miami retail chain Jensen’s Liquors. Continue reading →

Posted in News on January 16, 2020

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