Exclusive news and research on the wine, spirits and beer business

Tag Archive: Lunazul

News Briefs for March 17, 2022

•Breakthru Beverage Group has extended its partnership with e-commerce marketplace Provi for three years. Continue reading →

Posted in News on March 17, 2022

Tequila’s Mainstream Tier Sees Growing Influx Of 100%-Blue Agave Entrants

While much of the excitement in Tequila is at the luxury end (above $40), there’s also plenty of growth at the more mainstream premium tier ($15-$25). Continue reading →

Posted in News on June 6, 2019

Heaven Hill Taps Whiskey, Tequila Trends With Up-And-Coming Brands

A major player within the U.S. Bourbon boom, Heaven Hill Brands has been driving growth with its flagship Evan Williams Bourbon brand—up 7% to 2.3 million cases last year—as well as a diverse portfolio of other whiskies spanning a range of price points. Continue reading →

Posted in News on October 3, 2017

News Briefs for November 17, 2015

•Cincinnati-based Kroger Co. is acquiring the Milwaukee-based regional grocer Roundy’s for about $800 million, including debt. Continue reading →

Posted in News on November 17, 2015

Interview, Part 2: Max L. Shapira, Heaven Hill Brands

Over the past two decades, Heaven Hill Brands has undergone major expansion and diversification, moving beyond its traditional Bourbon roots to develop a diversified portfolio that covers virtually every major spirits category. In Part 2 of this SND interview, Heaven Hill president Max Shapira discusses trends in the portfolio beyond American whiskies. Continue reading →

Posted in News on July 28, 2015

Heaven Hill Backs Rising Lunazul Tequila With Brand Revamp

Tequila’s high end has been fueling much of the category’s growth in recent years, but some accessibly-priced 100%-agave brands are also achieving impressive gains. Continue reading →

Posted in News on June 26, 2015

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