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Tag Archive: Mai Dire Mai

Premiumization Effort Paying Off For Italy’s Pasqua

After undertaking a significant premiumization drive in recent years, Italy’s Pasqua Vigneti e Cantine, based in Verona, saw turnover increase 14% to €63 million ($69m) in 2021, with its premium range accounting for more than half of sales. Continue reading →

Posted in News on April 22, 2022

Italy’s Pasqua Strikes Out On Its Own In The U.S.

Veneto-based winery Pasqua has been expanding in the U.S. in recent years, with volume reaching 350,000 cases in 2020 across a range that runs from Romeo & Juliet PassioneSentimento at about $15 up through the luxury tier Mai Dire Mai Amarone della Valpolicella DOCG at $113. Continue reading →

Posted in News on July 23, 2021