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Tag Archive: Martini

China’s Consumers Flock To Imported Wines

Imported wines are booming in China, up 44% to 62 million cases last year, according to Impact Databank. Continue reading →

Posted in News on August 19, 2016

Exclusive: Mike Dolan And Swizz Beatz On Bacardi’s New Cultural Platform

Earlier this week, Bacardi Ltd. announced a new alliance with artist and entrepreneur Swizz Beatz intended to position its brands front-and-center with the younger consumer demographic. Under the multi-year partnership, Beatz, who has previously worked with Reebok, Christian Louboutin, Aston Martin and other brands, will assume the title of global chief creative for culture, and be involved in marketing, advertising, innovation and selling platforms across the entire Bacardi portfolio. In this exclusive interview, Bacardi CEO Mike Dolan and Beatz spoke from Shanghai with SND senior editor Daniel Marsteller, discussing their goals for the new project. Continue reading →

Posted in News on July 14, 2016

Martini Adds New Tier Of Upscale Vermouths

Bacardi Ltd.’s Martini vermouth brand is adding a higher-priced tier to its range in the U.S. market. Continue reading →

Posted in News on July 16, 2015

Bacardi Merges Global Creative, Digital And Media Duties With BBDO, OMD

Bacardi Ltd. is consolidating the creative, digital and media operations for its core portfolio via a new partnership with BBDO Worldwide and Omnicom Group’s OMD Worldwide. Continue reading →

Posted in News on April 16, 2015

Top Imported Sparkler Freixenet Leads Way As Cava Looks To Leverage Prosecco Surge

While the performance of the cava category has been upstaged in the U.S. market of late by fast-rising rival Prosecco, it too is enjoying a lift owing to U.S. consumers’ increasing taste for sparkling wines. Continue reading →

Posted in News on November 11, 2014

News Briefs for October 23, 2014

•Beverage alcohol delivery provider Drizly has added Indianapolis to its territory, partnering with local retail chain Big Red Liquors. Continue reading →

Posted in News on October 23, 2014