Exclusive news and research on the wine, spirits and beer business

Tag Archive: Mast-Jägermeister

Mast-Jägermeister US Unveils Jägermeister Cold Brew Coffee, A New Coffee Liqueur Extension

Mast-Jägermeister US today unveils Jägermeister Cold Brew Coffee, the company’s latest innovation, which is set to launch nationally in January. Continue reading →

Posted in News on September 3, 2019

News Briefs for July 11, 2018

•Jägermeister has launched a new “Mini Meister” single-serve package. Continue reading →

Posted in News on July 11, 2018

News Briefs for May 18, 2018

•Diageo has launched American Anthem, a new premium vodka brand. Made with corn sourced from Indiana and Iowa, American Anthem is 80 proof. Continue reading →

Posted in News on May 18, 2018

WSWA Convention Update: Gerry Ruvo, Carmine Martignetti Address General Session

The 74th Annual Wine & Spirits Wholesalers of America (WSWA) convention kicked off yesterday with a general session featuring speeches by incoming WSWA chairman Carmine Martignetti and Campari America chairman Gerry Ruvo, who was presented with the Sidney Frank Innovation Award. Continue reading →

Posted in News on April 20, 2017

Exclusive: Jägermeister Unveils $15M Campaign, Targeting U.S. Turnaround

After a difficult period in which it’s been under siege from new competitors in its core on-premise shot occasion, Jägermeister is going back on the offensive this spring with a new $15 million above-the-line campaign and packaging update aimed at reclaiming its former position as the top liqueur brand in the U.S. market. Continue reading →

Posted in News on March 22, 2017

News Briefs for January 11, 2017

•American Harvest Vodka, formerly part of the Sidney Frank Importing Co. (SFIC) portfolio, has been acquired from the Frank family by Beach Whiskey Co. for an undisclosed sum. Continue reading →

Posted in News on January 11, 2017

← Older posts