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Tag Archive: Mast-Jägermeister

News Briefs for January 9, 2020

•Mast-Jägermeister has been appointed the exclusive distribution partner for Dwayne Johnson and Dany Garcia’s Teremana Tequila brand in the U.S., Mexico, and Canada. Continue reading →

Posted in News on January 9, 2020

Mast-Jägermeister US Unveils Jägermeister Cold Brew Coffee, A New Coffee Liqueur Extension

Mast-Jägermeister US today unveils Jägermeister Cold Brew Coffee, the company’s latest innovation, which is set to launch nationally in January. Continue reading →

Posted in News on September 3, 2019

News Briefs for July 11, 2018

•Jägermeister has launched a new “Mini Meister” single-serve package. Continue reading →

Posted in News on July 11, 2018

News Briefs for May 18, 2018

•Diageo has launched American Anthem, a new premium vodka brand. Made with corn sourced from Indiana and Iowa, American Anthem is 80 proof. Continue reading →

Posted in News on May 18, 2018

WSWA Convention Update: Gerry Ruvo, Carmine Martignetti Address General Session

The 74th Annual Wine & Spirits Wholesalers of America (WSWA) convention kicked off yesterday with a general session featuring speeches by incoming WSWA chairman Carmine Martignetti and Campari America chairman Gerry Ruvo, who was presented with the Sidney Frank Innovation Award. Continue reading →

Posted in News on April 20, 2017

Exclusive: Jägermeister Unveils $15M Campaign, Targeting U.S. Turnaround

After a difficult period in which it’s been under siege from new competitors in its core on-premise shot occasion, Jägermeister is going back on the offensive this spring with a new $15 million above-the-line campaign and packaging update aimed at reclaiming its former position as the top liqueur brand in the U.S. market. Continue reading →

Posted in News on March 22, 2017

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