Tag Archive: Meiomi
California Winemakers Focus On Affordable Luxury
California winemakers have been making strides in the affordable luxury segment of wines retailing at the $15-and-above tier lately, an area that appears ripe for further progress even amid the current difficult conditions. Continue reading →
Posted in News on April 10, 2020Constellation Sharpens Focus On Core Wine And Spirits Brands
With its pending $1.7 billion sale of 34 lower-end wine and spirits brands to E.&J. Gallo slated to close by the end of February, Constellation Brands has refocused its wine and spirits portfolio around a core of premium and above labels. Continue reading →
Posted in News on October 9, 2019Meiomi Unveils Largest Marketing Effort To Date With New “Flavor Forward” Campaign
Meiomi is set to take to TV for the first time under a new campaign called “Flavor Forward,” which parent company Constellation says represents the brand’s largest-ever marketing effort. Continue reading →
Posted in News on September 16, 2019Exclusive: Copper Cane Launches Böen Tri-County Pinot Noir And Chardonnay, Taking Aim At Meiomi
In 2015, Copper Cane Wines & Provisions founder Joe Wagner sold the Meiomi brand to Constellation in a $315 million deal. Under the agreement, Wagner was restricted from competing head-to-head with Meiomi for a period of four years. As of today, that non-compete agreement has expired, and Wagner has launched new Pinot Noir and Chardonnay offerings under his Böen label, positioned similarly to Meiomi in the $25 retail tier. SND executive editor Daniel Marsteller recently spoke with Wagner to hear about the new Böen wines and other developments across the Copper Cane portfolio. Continue reading →
Posted in News on August 1, 2019Interview, Part 2: Constellation CMO Jim Sabia
In the second part of our interview, Constellation CMO Jim Sabia discusses upcoming plans for Meiomi, as well as marketing moves supporting the drinks giant’s spirits portfolio, including the agendas for Svedka and High West. Continue reading →
Posted in News on July 1, 2019News Briefs for May 22, 2019
•Constellation Brands has partnered with the PGA to make Meiomi the official wine of the PGA Tour. Continue reading →
Posted in News on May 22, 2019
