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Tag Archive: Milagro

William Grant Sees Strong Momentum For 3-Million-Case U.S. Portfolio

Last week, William Grant & Sons launched its new ready-to-serve cocktail line, Batch & Bottle, nationally. Continue reading →

Posted in News on April 26, 2022

Interview, Part 2: Paul Basford, President and Managing Director, U.S., William Grant & Sons

In the second part of our interview, William Grant & Sons’ U.S. president and managing director Paul Basford discusses the opportunities ahead for brands like Milagro Tequila, Tullamore Dew Irish whiskey, and Fistful of Bourbon, as well as the family-owned company’s approach to innovation. Continue reading →

Posted in News on December 1, 2021

Tequila’s $25-$40 Tier Takes Off In The U.S.

While luxury Tequilas like Patrón, Don Julio, Casamigos, and Herradura continue to soar, brands priced in the $25-$40 super-premium tier just below them are also surging. Continue reading →

Posted in News on June 28, 2021

Exclusive: William Grant & Sons Acquires Mexico Distillery, As Milagro Tequila Accelerates

William Grant & Sons is bolstering its position in Tequila and other agave spirits with the acquisition of a distillery in Mexico, aimed at supporting the growth of its Milagro label in the coming years. Continue reading →

Posted in News on October 6, 2020

High-End Tequila Soars In The U.S.

In just under 20 years, 100%-blue agave Tequila has gone from being a small slice of the U.S. market—8.6% in 2000—to reach a 57.2% share last year. Continue reading →

Posted in News on May 15, 2019

Hendrick’s, Tullamore Dew Drive U.S. Gains For William Grant & Sons

While William Grant & Sons is best known for Scotch whisky—including its Glenfiddich and The Balvenie single malts—the company has seen other categories like gin, Irish whiskey, and Tequila rise in importance within its portfolio. Continue reading →

Posted in News on February 28, 2019

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