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Tag Archive: Milagro

Tequila’s $25-$40 Tier Takes Off In The U.S.

While luxury Tequilas like Patrón, Don Julio, Casamigos, and Herradura continue to soar, brands priced in the $25-$40 super-premium tier just below them are also surging. Continue reading →

Posted in News on June 28, 2021

Exclusive: William Grant & Sons Acquires Mexico Distillery, As Milagro Tequila Accelerates

William Grant & Sons is bolstering its position in Tequila and other agave spirits with the acquisition of a distillery in Mexico, aimed at supporting the growth of its Milagro label in the coming years. Continue reading →

Posted in News on October 6, 2020

High-End Tequila Soars In The U.S.

In just under 20 years, 100%-blue agave Tequila has gone from being a small slice of the U.S. market—8.6% in 2000—to reach a 57.2% share last year. Continue reading →

Posted in News on May 15, 2019

Hendrick’s, Tullamore Dew Drive U.S. Gains For William Grant & Sons

While William Grant & Sons is best known for Scotch whisky—including its Glenfiddich and The Balvenie single malts—the company has seen other categories like gin, Irish whiskey, and Tequila rise in importance within its portfolio. Continue reading →

Posted in News on February 28, 2019

Tequila’s “Hot Brands” Drive Strong Category Growth

The Tequila category continues to be one of the hottest areas of the U.S. spirits market, with volume hitting 15.8 million cases on 6.5% growth last year, according to Impact Databank. Continue reading →

Posted in News on March 27, 2017

Interview: Jonathan Yusen On William Grant & Sons’ Super-Premium Success

William Grant & Sons has enjoyed consistent double-digit growth in the U.S. market in recent years, thanks in part to the upscale, craft-like positioning of its spirits portfolio. Standout brands include Glenfiddich single malt Scotch, Tullamore Dew Irish whiskey, Milagro Tequila and Hendrick’s gin, all of which showed combined growth of nearly 150,000 cases in the U.S. market last year, according to Impact Databank. SND associate editor Christina Jelski recently caught up with Jonathan Yusen, William Grant & Sons’ president and managing director for North America, to discuss the portfolio and plans for the coming year. Continue reading →

Posted in News on November 7, 2016

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