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Tag Archive: millennials

Millennial Consumers Expected To Shape The Cannabis Market Moving Forward

As in other consumer goods industries, Millennial consumers loom large in the U.S. cannabis category, and marketers continue to target this demographic as they look to expand their businesses. Continue reading →

Posted in News on June 21, 2022

Millennials, Gen Z Driving Enthusiasm For Tequila, Spirits-Based RTDs

Tequila and spirits-based RTDs are likely to continue driving spirits growth over the course of this year, according to Drizly‚Äôs fourth annual consumer trends report, which draws from a sample of just over 1,000 Drizly users. Continue reading →

Posted in News on May 20, 2022

Premium-Plus Wines Drive Category Growth

Amid new evidence that wine is taking share from beer within the coveted millennial demographic, premium-and-above wine brands continue to thrive in the U.S. market, accounting for an outsized share of overall category growth. Continue reading →

Posted in News on August 14, 2017