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Tag Archive: OakHeart

News Briefs for October 24, 2016

•Bacardi has unveiled new packaging for its Oakheart spiced rum offshoot. Continue reading →

Posted in News on October 24, 2016

Bacardi Goes On Offensive In Spiced Rum Segment With New Push For Oakheart

Bacardi is undertaking a new effort in the spiced rum category, backing its Oakheart offshoot with a campaign intended to steal share from dominant competitor Captain Morgan. Continue reading →

Posted in News on November 10, 2015

Captain Morgan Takes Aim At Bacardi With New White Rum

Over the past few years Bacardi has been challenging fellow rum behemoth Captain Morgan in the Captain’s core spiced segment with a newcomer, a spiced rum called Bacardi OakHeart. Continue reading →

Posted in News on February 6, 2014