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Tag Archive: Paddy

Amid Its Dominant Position In Irish Whiskey, Pernod Focuses On Premiumization

Few marketers hold as much sway over a major spirits category as Pernod Ricard USA does with Irish whiskey. Continue reading →

Posted in News on October 29, 2015

News Briefs for June 9, 2015

•Pernod Ricard will invest €17 million ($19m) in Irish Distillers’ Fox and Geese bottling facility, which handles Irish whiskey brands Jameson, Paddy and Powers, Ireland’s The Journal reports. Continue reading →

Posted in News on June 9, 2015

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