Tag Archive: Patrick Piana

Interview, Part 1: Patrick Piana, President & CEO, Stoli Group USA

Drinks industry veteran Patrick Piana was named president and CEO of Stoli Group USA in mid-2015. Over the past two years, Stoli Group USA has expanded its headcount by roughly 50% to more than 100 employees, and added Diageo and Moët Hennessy veteran Brian Cox as CMO, among other key hires. The company’s namesake brand has carved out solid growth within a challenging imported vodka category in the U.S. recently, increasing 3% to 1.7 million cases last year, according to Impact Databank. In recent weeks, Stoli also introduced a new flavor range, Crushed, featuring real fruit juice. SND recently met with Piana to see what’s next on the agenda. Continue reading →