Exclusive news and research on the wine, spirits and beer business

Tag Archive: Patrón

News Briefs for April 8, 2021

•When the Covid-19 pandemic took hold of the country a year ago, traditional wine auctions had to move their gavels fully online. Continue reading →

Posted in News on April 8, 2021

Upscale And Mainstream Brands Register Strong Gains Amid A Thriving Tequila Market

In spite of the ongoing pandemic and diminished on-premise environment, Tequila consumption continues to surge to new heights, surpassing 20 million cases (excluding pre-mixed cocktails) in the U.S. for the first time ever in 2020, according to Impact Databank. Continue reading →

Posted in News on January 25, 2021

Mauricio Vergara Named President And COO Of Patrón

Bacardi Ltd has appointed company veteran Mauricio Vergara as president and COO of Patrón, as it looks to capitalize on surging growth for the Tequila category both in the U.S. and globally. Continue reading →

Posted in News on October 29, 2020

Report: Patrón Facing Shortages In Multiple States As Consumption Ramps Up

With consumption up by 52% this year amid the pandemic, Patrón is experiencing product shortages in as many as 10 states, Bloomberg reported over the weekend. Continue reading →

Posted in News on October 5, 2020

Industry Suppliers, Distributors Step Up To Support On-Premise Workers

Companies from across the beverage alcohol world—including producers, distributors, and bartenders’ organizations—are stepping up to provide financial and material assistance to help alleviate the fallout from the coronavirus pandemic. Continue reading →

Posted in News on March 23, 2020

Impact Databank: Luxury Tequilas Continue To Soar

U.S. consumers continue to gravitate to Tequila, with the category’s higher pricing tiers showing the fastest growth. Continue reading →

Posted in News on March 2, 2020

← Older posts