Exclusive news and research on the wine, spirits and beer business

Tag Archive: Patrón

Patrón Ramps Up On The Luxury End, Doubling Its Capacity For Aged Tequilas

Amid a boom in luxury-priced and aged Tequilas, Bacardi-owned Patrón has unveiled a new barrel-aging facility that will bring its total capacity for aging spirits to over 20,000 barrels. Continue reading →

Posted in News on October 1, 2019

Lee Applbaum Steps Down As CMO Of Patrón And Grey Goose

Lee Applbaum, global CMO of Patrón and Grey Goose at Bacardi Ltd, will resign his position as of August 31. Continue reading →

Posted in News on July 30, 2019

High-End Tequila Soars In The U.S.

In just under 20 years, 100%-blue agave Tequila has gone from being a small slice of the U.S. market—8.6% in 2000—to reach a 57.2% share last year. Continue reading →

Posted in News on May 15, 2019

Interview, Part 2: Lee Applbaum On The New Strategy For Grey Goose

Following its acquisition of Patrón last year, new owner Bacardi appointed Lee Applbaum, the Tequila brand’s CMO, as the new marketing chief for Grey Goose. 

Continue reading →

Posted in News on May 14, 2019

Interview: Lee Applbaum On What’s Next For Patrón

Early last year Bacardi took full control of Patrón Spirits in a deal valuing the brand at $5 billion. Continue reading →

Posted in News on May 13, 2019

News Briefs for March 26, 2019

•Patrón Spirits global president and COO Dave Wilson will retire April 1, following Bacardi’s full acquisition of Patrón a year ago. Continue reading →

Posted in News on March 26, 2019

← Older posts