Exclusive news and research on the wine, spirits and beer business

Tag Archive: Patrón

Mauricio Vergara Named President And COO Of Patrón

Bacardi Ltd has appointed company veteran Mauricio Vergara as president and COO of Patrón, as it looks to capitalize on surging growth for the Tequila category both in the U.S. and globally. Continue reading →

Posted in News on October 29, 2020

Report: Patrón Facing Shortages In Multiple States As Consumption Ramps Up

With consumption up by 52% this year amid the pandemic, Patrón is experiencing product shortages in as many as 10 states, Bloomberg reported over the weekend. Continue reading →

Posted in News on October 5, 2020

Industry Suppliers, Distributors Step Up To Support On-Premise Workers

Companies from across the beverage alcohol world—including producers, distributors, and bartenders’ organizations—are stepping up to provide financial and material assistance to help alleviate the fallout from the coronavirus pandemic. Continue reading →

Posted in News on March 23, 2020

Impact Databank: Luxury Tequilas Continue To Soar

U.S. consumers continue to gravitate to Tequila, with the category’s higher pricing tiers showing the fastest growth. Continue reading →

Posted in News on March 2, 2020

Bacardi Taps Diageo Veteran Parker To Lead Marketing For Grey Goose And Patrón

Bacardi Ltd has named Kathy Parker as CMO of Grey Goose vodka and Patrón Tequila. Continue reading →

Posted in News on February 24, 2020

Cuervo, Patrón Make Solid Gains Amid A Thriving U.S. Tequila Market

Premium-and-above Tequilas continue to drive substantial gains in the U.S., with market leaders Jose Cuervo and Patrón both enjoying solid progress in 2019, according to Impact Databank. Continue reading →

Posted in News on January 23, 2020

← Older posts