Tag Archive: Patrón
Upscale And Mainstream Brands Register Strong Gains Amid A Thriving Tequila Market
In spite of the ongoing pandemic and diminished on-premise environment, Tequila consumption continues to surge to new heights, surpassing 20 million cases (excluding pre-mixed cocktails) in the U.S. for the first time ever in 2020, according to Impact Databank. Continue reading →
Posted in News on January 25, 2021Mauricio Vergara Named President And COO Of Patrón
Bacardi Ltd has appointed company veteran Mauricio Vergara as president and COO of Patrón, as it looks to capitalize on surging growth for the Tequila category both in the U.S. and globally. Continue reading →
Posted in News on October 29, 2020Report: Patrón Facing Shortages In Multiple States As Consumption Ramps Up
With consumption up by 52% this year amid the pandemic, Patrón is experiencing product shortages in as many as 10 states, Bloomberg reported over the weekend. Continue reading →
Posted in News on October 5, 2020Industry Suppliers, Distributors Step Up To Support On-Premise Workers
Companies from across the beverage alcohol world—including producers, distributors, and bartenders’ organizations—are stepping up to provide financial and material assistance to help alleviate the fallout from the coronavirus pandemic. Continue reading →
Posted in News on March 23, 2020Impact Databank: Luxury Tequilas Continue To Soar
U.S. consumers continue to gravitate to Tequila, with the category’s higher pricing tiers showing the fastest growth. Continue reading →
Posted in News on March 2, 2020Bacardi Taps Diageo Veteran Parker To Lead Marketing For Grey Goose And Patrón
Bacardi Ltd has named Kathy Parker as CMO of Grey Goose vodka and Patrón Tequila. Continue reading →
Posted in News on February 24, 2020
