Tag Archive: Patrón
Patrón Targets Tequila’s High End, Unveiling “El Alto”
Luxury Tequila leader Patrón, part of the Bacardi portfolio, is aiming to capitalize on rapid growth at the high end of the burgeoning agave category with the debut of Patrón El Alto. Continue reading →
Posted in News on November 8, 2022Impact Databank: Tequila Value Surpasses American Whiskey, Trails Only Vodka
For the first time ever, three Tequila brands are expected to crest the billion-dollar mark in U.S. retail sales this year: Bacardi’s Patrón and Diageo’s Don Julio and Casamigos, according to The U.S. Spirits Market: Shanken’s Impact Databank Review & Forecast, 2022 Edition. Continue reading →
Posted in News on October 17, 2022Tequilas, Whiskies, RTDs Lead The Way Among Impact’s “Hot Prospects”
Each year, Impact’s annual roster of “Hot Prospect” brands recognizes the up-and coming labels across the drinks business. Continue reading →
Posted in News on September 13, 2022Bacardi Seeing Shifts In Consumers’ On-Premise Habits
As the on-premise continues to recover from the pandemic, consumers have been returning to the channel in large numbers. Continue reading →
Posted in News on September 7, 2022News Briefs for July 12, 2022
•Bacardi has announced Patrón en Lalique: Serie 3, the latest ultra luxury release from the Tequila brand and the continuation of its collaborative series with the French crystal house. Continue reading →
Posted in News on July 12, 2022Tequila’s Luxury Tier Tops 6 Million Cases, Doubling In Four Years’ Time
Tequila’s U.S. case volume has more than doubled since 2010, and the category is one of the most dynamic in the spirits sector again this year. Continue reading →
Posted in News on June 7, 2022
