Tag Archive: Patrón
Industry Suppliers, Distributors Step Up To Support On-Premise Workers
Companies from across the beverage alcohol world—including producers, distributors, and bartenders’ organizations—are stepping up to provide financial and material assistance to help alleviate the fallout from the coronavirus pandemic. Continue reading →
Posted in News on March 23, 2020Impact Databank: Luxury Tequilas Continue To Soar
U.S. consumers continue to gravitate to Tequila, with the category’s higher pricing tiers showing the fastest growth. Continue reading →
Posted in News on March 2, 2020Bacardi Taps Diageo Veteran Parker To Lead Marketing For Grey Goose And Patrón
Bacardi Ltd has named Kathy Parker as CMO of Grey Goose vodka and Patrón Tequila. Continue reading →
Posted in News on February 24, 2020Cuervo, Patrón Make Solid Gains Amid A Thriving U.S. Tequila Market
Premium-and-above Tequilas continue to drive substantial gains in the U.S., with market leaders Jose Cuervo and Patrón both enjoying solid progress in 2019, according to Impact Databank. Continue reading →
Posted in News on January 23, 2020Patrón Ramps Up On The Luxury End, Doubling Its Capacity For Aged Tequilas
Amid a boom in luxury-priced and aged Tequilas, Bacardi-owned Patrón has unveiled a new barrel-aging facility that will bring its total capacity for aging spirits to over 20,000 barrels. Continue reading →
Posted in News on October 1, 2019Lee Applbaum Steps Down As CMO Of Patrón And Grey Goose
Lee Applbaum, global CMO of Patrón and Grey Goose at Bacardi Ltd, will resign his position as of August 31. Continue reading →
Posted in News on July 30, 2019
