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Tag Archive: Patrón

Industry Suppliers, Distributors Step Up To Support On-Premise Workers

Companies from across the beverage alcohol world—including producers, distributors, and bartenders’ organizations—are stepping up to provide financial and material assistance to help alleviate the fallout from the coronavirus pandemic. Continue reading →

Posted in News on March 23, 2020

Impact Databank: Luxury Tequilas Continue To Soar

U.S. consumers continue to gravitate to Tequila, with the category’s higher pricing tiers showing the fastest growth. Continue reading →

Posted in News on March 2, 2020

Bacardi Taps Diageo Veteran Parker To Lead Marketing For Grey Goose And Patrón

Bacardi Ltd has named Kathy Parker as CMO of Grey Goose vodka and Patrón Tequila. Continue reading →

Posted in News on February 24, 2020

Cuervo, Patrón Make Solid Gains Amid A Thriving U.S. Tequila Market

Premium-and-above Tequilas continue to drive substantial gains in the U.S., with market leaders Jose Cuervo and Patrón both enjoying solid progress in 2019, according to Impact Databank. Continue reading →

Posted in News on January 23, 2020

Patrón Ramps Up On The Luxury End, Doubling Its Capacity For Aged Tequilas

Amid a boom in luxury-priced and aged Tequilas, Bacardi-owned Patrón has unveiled a new barrel-aging facility that will bring its total capacity for aging spirits to over 20,000 barrels. Continue reading →

Posted in News on October 1, 2019

Lee Applbaum Steps Down As CMO Of Patrón And Grey Goose

Lee Applbaum, global CMO of Patrón and Grey Goose at Bacardi Ltd, will resign his position as of August 31. Continue reading →

Posted in News on July 30, 2019

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