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Tag Archive: Penfolds

Treasury Wine Eyes Restructure, As Leadership Change Looms

In case you missed last night’s news alert, Treasury Wine Estates has unveiled a plan to potentially spin off its Penfolds business into a separate company, with the goal of unlocking the luxury brand’s potential while accelerating the premiumization of the rest of the business. Continue reading →

Posted in News on April 8, 2020

News Alert: Treasury Considers “Demerger” Of Penfolds Business

Treasury Wine Estates is eyeing a potential “demerger” of its Penfolds business, which would create a new company for the Australian luxury wine brand. Continue reading →

Posted in News on April 8, 2020

Interview, Part 2: Treasury Wine Estates COO Robert Foye And CMO Michelle Terry

In the second part of our interview, Treasury Wine Estates COO Robert Foye and CMO Michelle Terry discuss the recent overhaul of the company’s route-to-market as well as its plans to raise the profile of its iconic Penfolds brand in the U.S. Continue reading →

Posted in News on September 12, 2018

Treasury Unveils Big Plans For Penfolds, Including Napa-Sourced Wines

Penfolds, one of Australia’s most iconic wines, is lining up a number of new initiatives for its portfolio—including the addition of Napa Valley-sourced wines. Continue reading →

Posted in News on July 3, 2018

TWE’s Michael Clarke On What’s Next In The U.S.

After posting a sales increase of 10% to A$1.1 billion ($872m) in its Americas region during its fiscal year through June, Treasury Wine Estates intends to unleash a number of new initiatives in the U.S. market in the year ahead. Continue reading →

Posted in News on August 18, 2017

Australian Wine In The Midst Of An Upmarket Shift

Australian wine has faced an uphill climb in the U.S. for a long time, but lately there’s been progress at the above-$15 level. Continue reading →

Posted in News on August 8, 2017

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