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Tag Archive: Powers

Irish Whiskey Players Look To Premiumize With Single Pot Still Segment

While most of the Irish whiskey category’s volume is composed of blended whiskies, there’s plenty of movement afoot at the high end, specifically in the single pot still segment, where a variety of producers are introducing new bottlings in a bid to premiumize the category. Continue reading →

Posted in News on December 16, 2019

News Briefs for October 30, 2018

•Pernod Ricard’s Irish Distillers unit has released a new whiskey within its Powers brand. Continue reading →

Posted in News on October 30, 2018

Amid Its Dominant Position In Irish Whiskey, Pernod Focuses On Premiumization

Few marketers hold as much sway over a major spirits category as Pernod Ricard USA does with Irish whiskey. Continue reading →

Posted in News on October 29, 2015

News Briefs for June 9, 2015

•Pernod Ricard will invest €17 million ($19m) in Irish Distillers’ Fox and Geese bottling facility, which handles Irish whiskey brands Jameson, Paddy and Powers, Ireland’s The Journal reports. Continue reading →

Posted in News on June 9, 2015