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Tag Archive: premixed cocktails

VeeV Targets 50,000 Cases With First Premixed Entry, VitaFrute

Thanks largely to the success of Skinnygirl, the premixed cocktail category has seen a rush of entries and is rapidly expanding, rising 6% to 6.8 million nine-liter cases last year, according to Impact Databank. Continue reading →

Posted in News on August 14, 2012

Premixed Cocktail Category Rises In Prominence

Propelled by the advent of fresh flavors, natural ingredients and low calorie content, premixed cocktails are enjoying rising prominence in the U.S. market. Continue reading →

Posted in News on July 20, 2012

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