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Tag Archive: Proper No. Twelve

Irish Whiskey Back On The Upswing In 2021

Irish whiskey suffered its first decline in the U.S. in many years in 2020, hit especially hard by on-premise shutdowns associated with the pandemic. Continue reading →

Posted in News on August 26, 2021

Proximo Takes Majority Control Of Proper No. Twelve Irish Whiskey In Deal Worth Up To $600 Million

Proximo Spirits has acquired a majority stake in Proper No. Twelve Irish Whiskey via a new long-term deal worth up to $600 million for brand co-founders Conor McGregor, Audie Attar, and Ken Austin. Continue reading →

Posted in News on April 27, 2021

Proper No. Twelve Off To A Fast Start In Thriving Irish Whiskey Category

Proper No. Twelve, owned by Conor McGregor’s Eire Born Spirits and Proximo, launched less than two years ago, but the brand has already carved out a following in the fast-rising Irish whiskey category.

Continue reading →

Posted in News on August 11, 2020

News Briefs for April 10, 2020

•Companies from across the beverage alcohol world continue to expand aid campaigns as the Covid-19 pandemic keeps the on-premise shuttered. Continue reading →

Posted in News on April 10, 2020

News Briefs for March 10, 2020

•Bulleit Blenders Select, Dewar’s Ilegal Smooth, and Redbreast 27-year-old are among the new offerings featured in Whisky Advocate’s latest whiskey roundup. Continue reading →

Posted in News on March 10, 2020

Jameson Drives Irish Whiskey To New Heights In U.S.

Irish whiskey continues to surge in the U.S. market, posting 11% growth to 4.3 million cases last year, according to Impact Databank. Continue reading →

Posted in News on November 21, 2019

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