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Tag Archive: Proximo Spirits

Proximo SVP Lander Otegui On The Opportunity In Irish Whiskey

Grupo Cuervo international arm Proximo Spirits is known for Tequila, but it’s also a rising player in Irish whiskey, marketing Bushmills, The Sexton, and Proper No. Twelve. Continue reading →

Posted in News on June 22, 2020

Cuervo’s Sales Increase 5.3% In First Quarter, With North America Up Nearly 15%

Grupo Cuervo saw robust sales growth in the first quarter despite the Covid-19 crisis, with its North American sales soaring 15% to MX$3.5 billion ($146m) on a volume increase of 6.4% to 2.1 million cases. Continue reading →

Posted in News on April 30, 2020

News Briefs for July 15, 2019

•Diageo has appointed longtime Coca-Cola exec Julie Hamilton as chief commercial officer, effective August 5. Continue reading →

Posted in News on July 15, 2019

Exclusive: Cuervo Sharpens Focus On 100%-Blue Agave Tradicional With Multi-Million Dollar Campaign

With 100%-blue agave Tequilas soaring in the U.S., market leader Jose Cuervo is turning up the volume on its higher-priced Tradicional tier with a new multi-million dollar ad campaign called the “Father of Tequila.” Continue reading →

Posted in News on June 17, 2019

Canadian Whiskies Look To Burnish Their Craft Credentials

While the Canadian whisky category’s bigger players are expanding their audiences with flavored line extensions, a crop of craft style labels is steadily attracting new consumers. Continue reading →

Posted in News on November 27, 2018

Proximo Boosts Presence In Irish Whiskey, Debuting Conor McGregor’s Proper No. Twelve Brand

Grupo Cuervo subsidiary Proximo Spirits is looking to raise its profile in Irish whiskey with the launch of Proper No. Twelve, a new brand owned by mixed martial arts (MMA) fighter Conor McGregor. Continue reading →

Posted in News on September 17, 2018

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