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Tag Archive: Proximo Spirits

Tequila’s Off-Premise Surge Drives Strong Growth For Cuervo

Grupo Cuervo posted a robust set of results for its fiscal second quarter ended in June, as consumers flocked to the Tequila category in the off-premise channel amid the global pandemic. Continue reading →

Posted in News on July 23, 2020

Proximo SVP Lander Otegui On The Opportunity In Irish Whiskey

Grupo Cuervo international arm Proximo Spirits is known for Tequila, but it’s also a rising player in Irish whiskey, marketing Bushmills, The Sexton, and Proper No. Twelve. Continue reading →

Posted in News on June 22, 2020

Cuervo’s Sales Increase 5.3% In First Quarter, With North America Up Nearly 15%

Grupo Cuervo saw robust sales growth in the first quarter despite the Covid-19 crisis, with its North American sales soaring 15% to MX$3.5 billion ($146m) on a volume increase of 6.4% to 2.1 million cases. Continue reading →

Posted in News on April 30, 2020

News Briefs for July 15, 2019

•Diageo has appointed longtime Coca-Cola exec Julie Hamilton as chief commercial officer, effective August 5. Continue reading →

Posted in News on July 15, 2019

Exclusive: Cuervo Sharpens Focus On 100%-Blue Agave Tradicional With Multi-Million Dollar Campaign

With 100%-blue agave Tequilas soaring in the U.S., market leader Jose Cuervo is turning up the volume on its higher-priced Tradicional tier with a new multi-million dollar ad campaign called the “Father of Tequila.” Continue reading →

Posted in News on June 17, 2019

Canadian Whiskies Look To Burnish Their Craft Credentials

While the Canadian whisky category’s bigger players are expanding their audiences with flavored line extensions, a crop of craft style labels is steadily attracting new consumers. Continue reading →

Posted in News on November 27, 2018

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