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Tag Archive: Proximo

News Briefs for November 22, 2021

•Glenmorangie A Tale of Winter, Frey Ranch Single Grain Series, and newcomers from Sagamore Spirit and St. George are among the offerings in Whisky Advocate’s latest weekly roundup. Continue reading →

Posted in News on November 22, 2021

Proximo Adds To Range With Deal To Distribute Jaja Tequila

Jaja Tequila has entered a new partnership with Proximo Spirits, moving production to Proximo-affiliated facilities in Jalisco as well as giving the Tequila giant global distribution rights. Continue reading →

Posted in News on October 20, 2021

News Briefs for August 20, 2021

•Irish whiskey brand The Sexton, part of the Proximo Spirits range, has partnered with AMC Networks as the official whiskey of the final season of The Walking Dead series. Continue reading →

Posted in News on August 20, 2021

Mike Keyes To Retire As Proximo CEO, Luis Félix To Replace Him

Industry veteran Mike Keyes will retire as president and CEO of Proximo Spirits by the end of the year, with Luis Félix, currently Grupo Cuervo’s managing director for Mexico & Latam, set to replace him. Continue reading →

Posted in News on July 29, 2021

News Briefs for June 25, 2021

•Proximo Spirits has expanded the 1800 Ultimate Margarita family with black cherry, the brand’s latest fruit-flavored RTD cocktail. Continue reading →

Posted in News on June 25, 2021

Proximo Takes Majority Control Of Proper No. Twelve Irish Whiskey In Deal Worth Up To $600 Million

Proximo Spirits has acquired a majority stake in Proper No. Twelve Irish Whiskey via a new long-term deal worth up to $600 million for brand co-founders Conor McGregor, Audie Attar, and Ken Austin. Continue reading →

Posted in News on April 27, 2021

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