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Tag Archive: Proximo

News Briefs for April 23, 2020

•Proximo Spirits has announced a new, aged extension to the Jose Cuervo Tradicional family, the 100% blue agave Tequila extension of the U.S. market’s largest Tequila brand. Continue reading →

Posted in News on April 23, 2020

Canadian Whisky Players Invest To Build Category Momentum

While Canadian whisky lately has seen its best growth in the flavored segment, key marketers are undertaking a series of innovations and brand investments across pricing tiers in the core unflavored segment. Continue reading →

Posted in News on October 30, 2019

News Briefs for April 10, 2019

•Diageo is rolling out a new edition of Blade and Bow 22-year-old Bourbon in celebration of the 84th anniversary of the Stitzel-Weller distillery. Continue reading →

Posted in News on April 10, 2019

Proximo Spirits Names Michael Keyes As President And CEO

After a lengthy search, Proximo Spirits has announced that Michael Keyes will be its next president and chief executive. Continue reading →

Posted in News on January 30, 2019

Cuervo’s U.S. Sales Slip In Second Quarter As Distributors Reduce Inventories

Grupo Cuervo saw its North America volume drop 7% to 3.6 million cases in the three months through June, while net sales slipped 0.4% to MXN$5 billion ($267.6 million) compared to the previous year. Continue reading →

Posted in News on July 26, 2018

News Briefs for June 19, 2018

•Grupo Cuervo has announced that board member Michael Cheek will be leading transition efforts at Cuervo subsidiary Proximo Spirits following the departure of Proximo president and CEO Mark Teasdale. Continue reading →

Posted in News on June 19, 2018

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