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Tag Archive: Proximo

Cuervo’s Sales Skyrocket In Third Quarter, Soaring 48% To $500 Million

Robust trends in the Tequila and RTD cocktail categories helped catapult Cuervo’s third quarter net sales to a half-billion dollars on a 48% increase. Continue reading →

Posted in News on October 23, 2020

Jose Cuervo Jumps Into Hard Seltzer With Playamar Brand

Hard seltzer’s explosive growth is leading major players from across the drinks industry to enter the fray. Continue reading →

Posted in News on August 13, 2020

Proper No. Twelve Off To A Fast Start In Thriving Irish Whiskey Category

Proper No. Twelve, owned by Conor McGregor’s Eire Born Spirits and Proximo, launched less than two years ago, but the brand has already carved out a following in the fast-rising Irish whiskey category.

Continue reading →

Posted in News on August 11, 2020

News Briefs for April 23, 2020

•Proximo Spirits has announced a new, aged extension to the Jose Cuervo Tradicional family, the 100% blue agave Tequila extension of the U.S. market’s largest Tequila brand. Continue reading →

Posted in News on April 23, 2020

Canadian Whisky Players Invest To Build Category Momentum

While Canadian whisky lately has seen its best growth in the flavored segment, key marketers are undertaking a series of innovations and brand investments across pricing tiers in the core unflavored segment. Continue reading →

Posted in News on October 30, 2019

News Briefs for April 10, 2019

•Diageo is rolling out a new edition of Blade and Bow 22-year-old Bourbon in celebration of the 84th anniversary of the Stitzel-Weller distillery. Continue reading →

Posted in News on April 10, 2019

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