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Tag Archive: Reyka

William Grant Targets Premixed Cocktail Category With Batch & Bottle

William Grant & Sons is targeting the white-hot premixed cocktail market with a new brand, Batch & Bottle. Continue reading →

Posted in News on April 19, 2022

Impact’s “Hot Prospect” Vodkas Show The Way Forward For Category

While vodka has been overshadowed by the robust growth of brown spirits lately, the category continues to grow, having expanded its U.S. depletions by nearly 7 million cases over the past five years, according to Impact Databank. Continue reading →

Posted in News on November 13, 2018

News Briefs for May 26, 2017

•William Grant & Sons’ Reyka vodka brand has unveiled its first TV ad campaign, targeting the Portland, Oregon market. Continue reading →

Posted in News on May 26, 2017

William Grant’s Jonathan Yusen On Future Growth Prospects

In the second part of our interview with Jonathan Yusen, William Grant & Sons’ president and managing director, North America identifies key growth opportunities among the company’s emerging brands. Continue reading →

Posted in News on November 9, 2016