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Tag Archive: Rum Diplomático

Taking Aim At Brown Spirits Trend, Rum Marketers Make New Premiumization Push

While premiumization has long been elusive for the rum category, some of the market’s key players are renewing efforts to upscale their portfolios, taking a page out of whisk(e)y’s playbook. Continue reading →

Posted in News on July 13, 2017

News Briefs for January 24, 2017

•Venezuela’s Diplomático Rum has unveiled a Tradition Range, featuring its flagship Reserva Exclusiva ($40 a 750-ml.) and two new rums. Continue reading →

Posted in News on January 24, 2017

News Briefs for April 20, 2016

•Diageo has partnered with Hollywood director Brett Ratner for the launch of a new whiskey brand, The Hilhaven Lodge. Continue reading →

Posted in News on April 20, 2016