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Tag Archive: rum

Bacardi Ups Ante In Havana Club Battle, Unveiling New Expression And National Distribution

While it remains locked in a trademark battle with Pernod Ricard over the Havana Club rum label in the U.S. market, Bacardi has unveiled plans to back its Puerto Rico-produced version of its Havana Club brand with a new Anejo Clasico dark rum, a national distribution footprint and a fresh advertising campaign. Continue reading →

Posted in News on June 1, 2016

News Briefs for April 29, 2016

•Jonathan Drew, founder of the Drew Estate cigar company, is moving into a spirits with a new venture called John Drew Brands. Continue reading →

Posted in News on April 29, 2016

U.S. Legislators Push Obama Administration For Answers On Havana Club Decision

Congressional lawmakers from both parties have sent a letter to U.S. Secretary of State John Kerry and Treasury Secretary Jacob Lew expressing concern over the Obama administration’s recent decision to award the Havana Club rum trademark to the Cuban government, reports the Wall Street Journal. Continue reading →

Posted in News on February 11, 2016

Impact Databank: Rum Giants Bacardi, Captain Morgan Lose Ground, But Aim For Revival

The U.S. spirits market’s top 25 spirits brands achieved solid growth in 2015, but the same can’t be said for the market’s leading rum brands.

Continue reading →

Posted in News on February 2, 2016

Bacardi Goes On Offensive In Spiced Rum Segment With New Push For Oakheart

Bacardi is undertaking a new effort in the spiced rum category, backing its Oakheart offshoot with a campaign intended to steal share from dominant competitor Captain Morgan. Continue reading →

Posted in News on November 10, 2015

Bacardi Looks To Stage Turnaround For Core Brand With $25 Million U.S. Campaign

Bacardi, the U.S. market’s leading rum brand, is looking to assert its category dominance and reignite growth with a new advertising push featuring the tagline, “Nothing in the Way.” Continue reading →

Posted in News on October 12, 2015

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