Tag Archive: rum
While it remains locked in a trademark battle with Pernod Ricard over the Havana Club rum label in the U.S. market, Bacardi has unveiled plans to back its Puerto Rico-produced version of its Havana Club brand with a new Anejo Clasico dark rum, a national distribution footprint and a fresh advertising campaign. Continue reading →Posted in News on June 1, 2016
•Jonathan Drew, founder of the Drew Estate cigar company, is moving into a spirits with a new venture called John Drew Brands. Continue reading →Posted in News on April 29, 2016
Congressional lawmakers from both parties have sent a letter to U.S. Secretary of State John Kerry and Treasury Secretary Jacob Lew expressing concern over the Obama administration’s recent decision to award the Havana Club rum trademark to the Cuban government, reports the Wall Street Journal. Continue reading →Posted in News on February 11, 2016
The U.S. spirits market’s top 25 spirits brands achieved solid growth in 2015, but the same can’t be said for the market’s leading rum brands.
Bacardi is undertaking a new effort in the spiced rum category, backing its Oakheart offshoot with a campaign intended to steal share from dominant competitor Captain Morgan. Continue reading →Posted in News on November 10, 2015
Bacardi, the U.S. market’s leading rum brand, is looking to assert its category dominance and reignite growth with a new advertising push featuring the tagline, “Nothing in the Way.” Continue reading →Posted in News on October 12, 2015