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Tag Archive: Sidney Frank Importing

Exclusive: Jägermeister Unveils $15M Campaign, Targeting U.S. Turnaround

After a difficult period in which it’s been under siege from new competitors in its core on-premise shot occasion, Jägermeister is going back on the offensive this spring with a new $15 million above-the-line campaign and packaging update aimed at reclaiming its former position as the top liqueur brand in the U.S. market. Continue reading →

Posted in News on March 22, 2017

News Briefs for October 18, 2016

•Beam Suntory has revealed plans to pour $1 billion into its Kentucky Bourbon operations over the next five years. Continue reading →

Posted in News on October 18, 2016

News Briefs for July 13, 2016

•Shaw-Ross International is debuting Pusser’s Gunpowder Proof, an aged overproof rum.

Continue reading →

Posted in News on July 13, 2016

Can You Trust Sidney Frank Importing Co.?

On July 9 of this year, Shanken News Daily published a story stating that Lee Einsidler, longtime CEO of Sidney Frank Importing, was leaving “to head up a new company, Casamigos Importing, which will be the exclusive national importer and marketer of Casamigos Tequila, formerly represented by Sidney Frank.” Continue reading →

Posted in News on November 23, 2015

Jägermeister Completes Acquisition Of Sidney Frank Importing Co.

Germany’s Mast-Jägermeister has completed its acquisition of 100% of the stock of Sidney Frank Importing Co. (SFIC), its former U.S. importer. Continue reading →

Posted in News on August 3, 2015

News Briefs for February 10, 2015

•Diageo is launching its second annual collector’s edition of Johnnie Walker Scotch whisky in celebration of the Lunar New Year. Continue reading →

Posted in News on February 10, 2015

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