Tag Archive: single malt Scotch
Bacardi Targets Scotch Growth, Backing Dewar’s With $15 Million Ad Effort
Bacardi is seeking to leverage its position in Scotch whisky with a renewed push for its flagship Dewar’s brand and its portfolio of single malt offerings. Continue reading →
Posted in News on January 22, 2019Glenfiddich, The Balvenie Rising Fast Amid The Single Malt Boom
As single malt Scotch continues to expand in the U.S., William Grant & Sons’ Glenfiddich and The Balvenie are enjoying rapid growth, with both brands well outpacing the overall category. Continue reading →
Posted in News on October 2, 2017
