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Tag Archive: Skrewball Peanut Butter Whiskey

Flavored Whiskies Approaching 18 Million Cases In The U.S. This Year

Flavored whiskies continue to be a vibrant category in the U.S., with an array of brands and flavors connecting with consumers for a variety of drinking occasions. In 2021, the overall category was up 5%, cracking 17 million cases in the U.S. This year flavored whiskies are projected to approach a total of 18 million cases, according to Impact Databank. Continue reading →

Posted in News on December 22, 2022

Infinium Spirits Sees Big Things Ahead For Skrewball Peanut Butter Whiskey

It’s been less than two years since San Diego couple Steve and Brittany Yeng launched Skrewball Peanut Butter Whiskey, but the brand is already causing a stir in the U.S. market. After striking a national sales and marketing partnership with the Underwood family’s Infinium Spirits last spring, the Yengs saw Skrewball branch out from its Southern California home base and reach full national distribution by the end of last year. The brand depleted 162,000 9-liter cases in 2019, according to Impact Databank, and with its momentum continuing to increase, Infinium believes it could potentially double in size this year. SND executive editor Daniel Marsteller spoke with Marcel Durand, Infinium’s vice president of marketing, to get the latest on the up-and-coming flavored whiskey label, which is bottled at 70 proof and retails at $27 a 750-ml. Continue reading →

Posted in News on February 4, 2020