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Tag Archive: Smirnoff Ice

News Briefs for May 5, 2022

•Luxco has launched Alias Straight Rye Whiskey. Continue reading →

Posted in News on May 5, 2022

News Briefs for July 30, 2020

•Hampton Water, the wine brand founded by Jon Bon Jovi and his son Jesse Bongiovi, is partnering with World Central Kitchen. Continue reading →

Posted in News on July 30, 2020

News Briefs for April 22, 2016

•Diageo’s Smirnoff Ice has extended its RTD lineup with a new range of non-carbonated malt beverages. Continue reading →

Posted in News on April 22, 2016

Interview, Part 1: Tom Looney, President, Diageo Guinness USA

Diageo Guinness USA (DGUSA) has a portfolio led by Smirnoff Ice, the biggest brand in the ready-to-drink (RTD) category, as well as Guinness, one of the world’s most iconic beer brands. DGUSA has experienced some rough sledding in recent years, due mainly to the vicissitudes of the RTD business. In the six months ended December 31, 2013, the unit’s net sales fell 10%, following a 6% sales decline in Diageo’s full fiscal year ended June 30, 2013. In April of last year, veteran Diageo executive Tom Looney became DGUSA’s new president, moving from his previous role as Diageo NA’s chief commercial officer. SND executive editor David Fleming met recently with Looney to discuss developments at DGUSA under his leadership. Continue reading →

Posted in News on July 8, 2014

Diageo To Feature Top Bartenders In Pre-Super Bowl Event Space

During the week before the Super Bowl, Diageo will host an event space called “The Diageo Liquid Cellar” in New York City’s Chelsea Arts District, in partnership with Delta Air Lines and Sports Illustrated. Continue reading →

Posted in News on January 24, 2014