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Tag Archive: Smirnoff

News Briefs for October 23, 2020

•Follow Terry Bradshaw, four-time Super Bowl-winning quarterback for the Pittsburgh Steelers, on Facebook and you’re likely to catch one of his many live videos. Continue reading →

Posted in News on October 23, 2020

Tequila Drives U.S. Growth For Diageo, But Emerging Markets Weigh Down Results

Diageo benefited from the strong performance of its Tequila and North American whiskey portfolios in its fiscal year through June, with its core U.S. spirits business posting 2% organic sales growth. Continue reading →

Posted in News on August 4, 2020

Diageo’s U.S. Sales Rise 6%, With Tequila, Whiskies Driving Gains

Dynamic growth in the Tequila and whisk(e)y categories drove strong sales gains for Diageo in its fiscal first half through December, as the company’s North America unit posted revenues up 6% on an organic basis to £2.5 billion ($3.3b), and operating profit up 5% to £1.1 billion ($1.4b). Continue reading →

Posted in News on January 30, 2020

Leading Vodka Brands Tap Innovation To Bolster Growth, As Smirnoff Maintains Slim Lead

“While vodka has slowed down, Tito’s remains on fire,” says Eddie Cruz, owner of six-store Miami retail chain Jensen’s Liquors. Continue reading →

Posted in News on January 16, 2020

News Briefs for May 3, 2019

•Diageo has expanded Smirnoff’s line of flavored vodkas with Smirnoff Zero Sugar Infusions. Continue reading →

Posted in News on May 3, 2019

Tito’s Leads All Spirits Brands In Control States Through First Quarter

Tito’s vodka has become the largest-selling spirits brand in U.S. control states, surpassing Smirnoff vodka for the first time during the first quarter of 2019, according to the National Alcohol Beverage Control Association (NABCA). Continue reading →

Posted in News on April 24, 2019

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