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Tag Archive: Smirnoff

Tito’s, New Amsterdam, Ketel One Drive Vodka’s U.S. Growth

The vodka category—by far the largest spirits category in the U.S.—broke 80 million cases in 2020 for the first time ever, and has expanded by about 1 million cases annually over the past five years. Continue reading →

Posted in News on March 2, 2021

Diageo Posts Strong U.S. Growth In Fiscal First Half

Solid gains in North America led Diageo to an organic sales increase of 1% to £6.9 billion ($9.4b) in its fiscal first half ended in December, despite ongoing challenges like on-premise restrictions and a depressed travel retail market. Continue reading →

Posted in News on January 28, 2021

News Briefs for October 23, 2020

•Follow Terry Bradshaw, four-time Super Bowl-winning quarterback for the Pittsburgh Steelers, on Facebook and you’re likely to catch one of his many live videos. Continue reading →

Posted in News on October 23, 2020

Tequila Drives U.S. Growth For Diageo, But Emerging Markets Weigh Down Results

Diageo benefited from the strong performance of its Tequila and North American whiskey portfolios in its fiscal year through June, with its core U.S. spirits business posting 2% organic sales growth. Continue reading →

Posted in News on August 4, 2020

Diageo’s U.S. Sales Rise 6%, With Tequila, Whiskies Driving Gains

Dynamic growth in the Tequila and whisk(e)y categories drove strong sales gains for Diageo in its fiscal first half through December, as the company’s North America unit posted revenues up 6% on an organic basis to £2.5 billion ($3.3b), and operating profit up 5% to £1.1 billion ($1.4b). Continue reading →

Posted in News on January 30, 2020

Leading Vodka Brands Tap Innovation To Bolster Growth, As Smirnoff Maintains Slim Lead

“While vodka has slowed down, Tito’s remains on fire,” says Eddie Cruz, owner of six-store Miami retail chain Jensen’s Liquors. Continue reading →

Posted in News on January 16, 2020

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