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Tag Archive: Smirnoff

U.S. Spirits Market Reaches New Record High At 260 Million Cases

Amid a global pandemic, an uneven economic recovery, supply chain constraints, and other challenges, the U.S. spirits market continues to churn forward, with premium and above brands at the vanguard. Continue reading →

Posted in News on January 3, 2022

News Briefs for October 19, 2021

•Ireland’s Waterford Whisky, founded by industry veteran Mark Reynier, has unveiled a new whisky called The Cuvée, which will become the distillery’s flagship offering. Continue reading →

Posted in News on October 19, 2021

News Briefs for June 24, 2021

•Smirnoff is introducing a line of Pink Lemonade variants across its vodka, flavored malt beverage and hard seltzer ranges. Continue reading →

Posted in News on June 24, 2021

Interview, Part 1: Debra Crew, President, Diageo North America

Debra Crew was named president of Diageo North America last summer, having previously served on the company’s board.   Continue reading →

Posted in News on March 15, 2021

Tito’s, New Amsterdam, Ketel One Drive Vodka’s U.S. Growth

The vodka category—by far the largest spirits category in the U.S.—broke 80 million cases in 2020 for the first time ever, and has expanded by about 1 million cases annually over the past five years. Continue reading →

Posted in News on March 2, 2021

Diageo Posts Strong U.S. Growth In Fiscal First Half

Solid gains in North America led Diageo to an organic sales increase of 1% to £6.9 billion ($9.4b) in its fiscal first half ended in December, despite ongoing challenges like on-premise restrictions and a depressed travel retail market. Continue reading →

Posted in News on January 28, 2021

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