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Tag Archive: Smirnoff

News Briefs for June 24, 2021

•Smirnoff is introducing a line of Pink Lemonade variants across its vodka, flavored malt beverage and hard seltzer ranges. Continue reading →

Posted in News on June 24, 2021

Interview, Part 1: Debra Crew, President, Diageo North America

Debra Crew was named president of Diageo North America last summer, having previously served on the company’s board.   Continue reading →

Posted in News on March 15, 2021

Tito’s, New Amsterdam, Ketel One Drive Vodka’s U.S. Growth

The vodka category—by far the largest spirits category in the U.S.—broke 80 million cases in 2020 for the first time ever, and has expanded by about 1 million cases annually over the past five years. Continue reading →

Posted in News on March 2, 2021

Diageo Posts Strong U.S. Growth In Fiscal First Half

Solid gains in North America led Diageo to an organic sales increase of 1% to £6.9 billion ($9.4b) in its fiscal first half ended in December, despite ongoing challenges like on-premise restrictions and a depressed travel retail market. Continue reading →

Posted in News on January 28, 2021

News Briefs for October 23, 2020

•Follow Terry Bradshaw, four-time Super Bowl-winning quarterback for the Pittsburgh Steelers, on Facebook and you’re likely to catch one of his many live videos. Continue reading →

Posted in News on October 23, 2020

Tequila Drives U.S. Growth For Diageo, But Emerging Markets Weigh Down Results

Diageo benefited from the strong performance of its Tequila and North American whiskey portfolios in its fiscal year through June, with its core U.S. spirits business posting 2% organic sales growth. Continue reading →

Posted in News on August 4, 2020

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