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Tag Archive: Smirnoff

Diageo’s U.S. Sales Rise 6%, With Tequila, Whiskies Driving Gains

Dynamic growth in the Tequila and whisk(e)y categories drove strong sales gains for Diageo in its fiscal first half through December, as the company’s North America unit posted revenues up 6% on an organic basis to £2.5 billion ($3.3b), and operating profit up 5% to £1.1 billion ($1.4b). Continue reading →

Posted in News on January 30, 2020

Leading Vodka Brands Tap Innovation To Bolster Growth, As Smirnoff Maintains Slim Lead

“While vodka has slowed down, Tito’s remains on fire,” says Eddie Cruz, owner of six-store Miami retail chain Jensen’s Liquors. Continue reading →

Posted in News on January 16, 2020

News Briefs for May 3, 2019

•Diageo has expanded Smirnoff’s line of flavored vodkas with Smirnoff Zero Sugar Infusions. Continue reading →

Posted in News on May 3, 2019

Tito’s Leads All Spirits Brands In Control States Through First Quarter

Tito’s vodka has become the largest-selling spirits brand in U.S. control states, surpassing Smirnoff vodka for the first time during the first quarter of 2019, according to the National Alcohol Beverage Control Association (NABCA). Continue reading →

Posted in News on April 24, 2019

Diageo’s U.S. Sales Rise 5% In First Half, As Whiskies, Tequila Drive Gains

Diageo posted solid growth in the U.S. market in its fiscal first half ended in December, as sales in its core U.S. spirits business rose 5%. Continue reading →

Posted in News on January 31, 2019

Leading Spirits Brands Outpace The Market In 2018

The U.S. spirits market has closed the books on a successful 2018, in which the category delivered another year of positive growth, driven by solid performances for many of the industry’s largest brands. Continue reading →

Posted in News on January 2, 2019

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