Tag Archive: Sobieski
Sobieski Embarks On Premiumization Push, Targets 2 Million Cases
In 2011, Sobieski vodka became the fastest vodka brand to ever reach shipments of 1 million cases in the U.S. Continue reading →
Posted in News on June 23, 2014News Briefs for June 6, 2014
•California’s Vinum Cellars has joined the portfolio of Illinois-based importer and marketer Winesellers, Ltd. through a national sales and marketing agreement, effective July 1. Continue reading →
Posted in News on June 6, 2014News Briefs for April 2, 2014
•Mike’s Hard Lemonade Co. is celebrating its 15th anniversary with the release of new flavored products, a redesigned logo and packaging and a refocused media push. Continue reading →
Posted in News on April 2, 2014Sobieski Marketer Imperial Brands Targets Baby Boomers, Seeks To Expand Portfolio
One of the fastest spirits brands ever to reach 1 million cases in U.S. shipments, Sobieski vodka saw its pace of expansion slow last year as parent company Belvédère sought to dig out from under a mountain of debt. Continue reading →
Posted in News on October 10, 2013Sobieski Battles Pricing Pressure, Targets On-Premise Expansion
In 2011, Imperial Brands’ Sobieski became the fastest vodka brand to date to achieve shipments of 1 million cases in the U.S. Continue reading →
Posted in News on May 28, 2013News Briefs for September 18, 2012
•Heineken has redesigned its signature green bottle in the U.S. market for the first time since 1946. Continue reading →
Posted in News on September 18, 2012
