Tag Archive: Sombra
Diageo, Proximo, Campari Among Those Seeding Growth In Mezcal
After several years of rapid growth from a small base, mezcal is gaining traction with mainstream consumers, propelled by brand leaders like Del Maguey, Ilegal, and Banhez. Continue reading →
Posted in News on March 2, 2023News Briefs for March 29, 2021
•Edrington Americas has named Raul Gonzalez as managing director, USA, among a number of other appointments to its Americas leadership team. Continue reading →
Posted in News on March 29, 2021Mezcal: Smoky Spirit Finds A Growing Audience
While the entire mezcal category is still smaller than many individual Tequila brands, mezcal is emerging as a dynamic growth area. Continue reading →
Posted in News on February 10, 2020On-Premise Strength Drives Rapid Gains For Mezcal
While mezcal remains tiny compared to its better-known cousin, Tequila, its consumption has risen dramatically over the past five years, with 288,000 cases depleted in the U.S. in 2018, according to Impact Databank—up from just 65,000 cases in 2013. Continue reading →
Posted in News on February 11, 2019As Mezcal Booms In The U.S., Supply Issues Could Create A Pricing Squeeze
While mezcal is surging in the U.S. market, agave pricing and supply issues in Mexico are poised to make a deep impact on the burgeoning category. Continue reading →
Posted in News on March 26, 2018Mezcal Rides A Surge Of Popularity In The U.S.
Though it remains a small player within the overall spirits universe, mezcal is enjoying a major boost in popularity, especially in the United States. Continue reading →
Posted in News on February 15, 2018
