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Tag Archive: Southern Comfort

Market Watch: Sazerac Co. Rolls Out Malt-Based Fireball And Southern Comfort Variants

Hurdling beverage alcohol barriers, Sazerac Co. has teamed with Anheuser-Busch InBev (ABI) to extend two flavored whiskies—Fireball and Southern Comfort—with malt-based variants to propel them into thousands of new retail accounts. Continue reading →

Posted in News on June 25, 2021

News Briefs for May 11, 2017

•Heaven Hill Brands has named Denny Potter as vice president of operations and master distiller. Continue reading →

Posted in News on May 11, 2017

Brown-Forman Posts 5% Growth In U.S. In Fiscal First Half

Brown-Forman has revealed solid underlying growth numbers in the core U.S. market for the six months through October, marking its fiscal first half, with organic net sales up 5%. Continue reading →

Posted in News on December 7, 2016

Brown-Forman Sells Struggling Southern Comfort And Tuaca To Sazerac For $544 Million

Brown-Forman has agreed to offload its struggling Southern Comfort brand, along with Tuaca liqueur, to Sazerac Co. for $544 million. Continue reading →

Posted in News on January 14, 2016

Liqueurs’ Longtime Leaders Struggling Amid Changing Tastes

With a thriving cocktail culture radiating from key urban centers to more up-and-coming markets around the country, the U.S. liqueurs category is poised for strong growth going forward. Continue reading →

Posted in News on December 23, 2015

Brown-Forman’s Net Sales Fall By 3% In H1 As Strong Dollar Negates Underlying Growth

Brown-Forman achieved strong underlying sales growth in the first half of its fiscal 2016, but the strong dollar hurt the company’s performance outside the U.S., where it now does 60% of its business. Continue reading →

Posted in News on December 2, 2015

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