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Tag Archive: Svedka

Interview, Part 2: Robert Hanson, Constellation’s President Of Wine And Spirits

In the second part of our interview, Constellation’s president of wine and spirits Robert Hanson discusses innovation activity, the new 40-state alignment with Southern Glazer’s, and the company’s ongoing digital transformation. Continue reading →

Posted in News on April 15, 2021

Exclusive: Svedka Targets Canned Cocktail Segment With Vodka Sodas

Constellation Brands has extended Svedka with a new range of canned Vodka Soda cocktails. Continue reading →

Posted in News on October 15, 2020

News Briefs for June 24, 2020

•In case you missed last night’s news alert, Diageo has committed $100 million to on-premise recovery efforts around the globe, as the industry looks to rebound from Covid-19. Continue reading →

Posted in News on June 24, 2020

Svedka Extends With “Pure Infusions” Range

Looking to capitalize on the lower-alcohol spirits trend, Constellation Brands is extending Svedka with a new line called Pure Infusions. Continue reading →

Posted in News on March 4, 2020

Leading Vodka Brands Tap Innovation To Bolster Growth, As Smirnoff Maintains Slim Lead

“While vodka has slowed down, Tito’s remains on fire,” says Eddie Cruz, owner of six-store Miami retail chain Jensen’s Liquors. Continue reading →

Posted in News on January 16, 2020

Interview, Part 2: Constellation CMO Jim Sabia

In the second part of our interview, Constellation CMO Jim Sabia discusses upcoming plans for Meiomi, as well as marketing moves supporting the drinks giant’s spirits portfolio, including the agendas for Svedka and High West. Continue reading →

Posted in News on July 1, 2019

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