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Tag Archive: Svedka

Leading Vodka Brands Tap Innovation To Bolster Growth, As Smirnoff Maintains Slim Lead

“While vodka has slowed down, Tito’s remains on fire,” says Eddie Cruz, owner of six-store Miami retail chain Jensen’s Liquors. Continue reading →

Posted in News on January 16, 2020

Interview, Part 2: Constellation CMO Jim Sabia

In the second part of our interview, Constellation CMO Jim Sabia discusses upcoming plans for Meiomi, as well as marketing moves supporting the drinks giant’s spirits portfolio, including the agendas for Svedka and High West. Continue reading →

Posted in News on July 1, 2019

Constellation’s Beer Division Drives First Quarter Results As Wine and Spirits Sales Ease

Constellation Brands posted a 2% rise in net sales to just under $2.1 billion for the three months ended in May, and operating income for the first quarter was flat at $623 million. Continue reading →

Posted in News on June 28, 2019

Top Vodka Brands Go On Offense With New Innovations, Campaigns

Much of the attention in the U.S. vodka category has been centered on the meteoric rise of Tito’s, which continues to soar, advancing by an estimated 22% to 7.4 million cases last year, according to Impact Databank. Continue reading →

Posted in News on January 30, 2019

Constellation Has High Hopes For New Svedka Rosé Vodka

Svedka has unveiled a new Rosé extension, a 30%-abv vodka containing 5% rosé wine. Continue reading →

Posted in News on January 28, 2019

Exclusive: Svedka Launches First National Ad Campaign In Five Years

Amid highly competitive conditions in the vodka category, Constellation Brands is backing Svedka—the fourth-largest vodka in the U.S. at 4.4 million cases—with a new “Bring Your Own Spirit” campaign. Continue reading →

Posted in News on November 19, 2018

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