Tag Archive: Svedka
Interview, Part 2: Constellation CMO Jim Sabia
In the second part of our interview, Constellation CMO Jim Sabia discusses upcoming plans for Meiomi, as well as marketing moves supporting the drinks giant’s spirits portfolio, including the agendas for Svedka and High West. Continue reading →
Posted in News on July 1, 2019Constellation’s Beer Division Drives First Quarter Results As Wine and Spirits Sales Ease
Constellation Brands posted a 2% rise in net sales to just under $2.1 billion for the three months ended in May, and operating income for the first quarter was flat at $623 million. Continue reading →
Posted in News on June 28, 2019Top Vodka Brands Go On Offense With New Innovations, Campaigns
Much of the attention in the U.S. vodka category has been centered on the meteoric rise of Tito’s, which continues to soar, advancing by an estimated 22% to 7.4 million cases last year, according to Impact Databank. Continue reading →
Posted in News on January 30, 2019Constellation Has High Hopes For New Svedka Rosé Vodka
Svedka has unveiled a new Rosé extension, a 30%-abv vodka containing 5% rosé wine. Continue reading →
Posted in News on January 28, 2019Exclusive: Svedka Launches First National Ad Campaign In Five Years
Amid highly competitive conditions in the vodka category, Constellation Brands is backing Svedka—the fourth-largest vodka in the U.S. at 4.4 million cases—with a new “Bring Your Own Spirit” campaign. Continue reading →
Posted in News on November 19, 2018Constellation Brands Enters Fast-Growing Hard Seltzer Segment
Constellation Brands’ beer division is launching Svedka Spiked premium seltzer in 10 northeastern states early next month. Continue reading →
Posted in News on April 27, 2018
