Tag Archive: Tanqueray
The U.S. gin category is led by million-case brands Seagram’s, Tanqueray, and Bombay, which account for a combined 40% of the 9.3-million-case U.S. market. Continue reading →Posted in News on December 28, 2018
While overall volume in the U.S. gin category continues to decline, super-premium-and-above brands are having success as consumers move up the pricing ladder.
•Diageo is backing Tanqueray with a new multi-million dollar global campaign called “Unmistakably Tanqueray.” Continue reading →Posted in News on November 19, 2018
•Spanish sparkling wine producer Freixenet has sold a controlling stake to Germany’s Henkell following lengthy negotiations. Continue reading →Posted in News on March 19, 2018
While gin has been in decline over the long term, the category is benefiting from renewed interest in upscale expressions aimed at the mixology segment. Continue reading →Posted in News on December 1, 2017
Diageo achieved solid sales growth in the U.S. market in the first half of its fiscal year, driven by significant progress for its top whisk(e)y brands. Continue reading →Posted in News on January 26, 2017