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Tag Archive: Tanqueray

News Briefs for August 27, 2019

•Tanqueray gin has unveiled a new flavored expression. Continue reading →

Posted in News on August 27, 2019

With Flavors And Barrel Finishes, Gin Distillers Innovate To Reinvent The Category

The U.S. gin category is led by million-case brands Seagram’s, Tanqueray, and Bombay, which account for a combined 40% of the 9.3-million-case U.S. market. Continue reading →

Posted in News on December 28, 2018

Hendrick’s Leads The Way As Gin Premiumizes In The U.S.

While overall volume in the U.S. gin category continues to decline, super-premium-and-above brands are having success as consumers move up the pricing ladder.

Continue reading →

Posted in News on November 30, 2018

News Briefs for November 19, 2018

•Diageo is backing Tanqueray with a new multi-million dollar global campaign called “Unmistakably Tanqueray.” Continue reading →

Posted in News on November 19, 2018

News Briefs for March 19, 2018

•Spanish sparkling wine producer Freixenet has sold a controlling stake to Germany’s Henkell following lengthy negotiations. Continue reading →

Posted in News on March 19, 2018

Bombay, Hendrick’s Lead A Resurgent Gin Category

While gin has been in decline over the long term, the category is benefiting from renewed interest in upscale expressions aimed at the mixology segment. Continue reading →

Posted in News on December 1, 2017

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