Exclusive news and research on the wine, spirits and beer business

Tag Archive: Truly

News Briefs for October 1, 2021

•Diageo will invest $500 million in its Tequila production facilities in Mexico to help meet surging demand, Reuters reported. Continue reading →

Posted in News on October 1, 2021

Boston Beer Flags Seltzer Slowdown, Introduces New “Long Drink” Brand

The Boston Beer Company is launching Bevy Long Drink, inspired by the national cocktail of Finland. Continue reading →

Posted in News on September 9, 2021

Competition Heats Up In The Hard Seltzer Category

Boston Beer Company made headlines recently when it announced that it had overshot demand in hard seltzer in the second quarter. Continue reading →

Posted in News on August 12, 2021

Beam Suntory, Boston Beer Form Partnership Targeting Cross-Category Products

Beam Suntory and Boston Beer are forming a new alliance to target new drinks categories with some of their largest brands and leverage each other’s distribution networks. Continue reading →

Posted in News on July 15, 2021

News Briefs for May 4, 2021

•Viña Concha y Toro has posted first-quarter sales up 8.2% to $232 million, with EBITDA rising 31% to $41 million. Continue reading →

Posted in News on May 4, 2021

Craft Brewing and Distilling News for March 9, 2021

•The Boston Beer Company has added a new, higher-abv extension to Truly Hard Seltzer. Continue reading →

Posted in News on March 9, 2021

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