Tag Archive: Truly
Boston Beer Flags Seltzer Slowdown, Introduces New “Long Drink” Brand
The Boston Beer Company is launching Bevy Long Drink, inspired by the national cocktail of Finland. Continue reading →
Posted in News on September 9, 2021Competition Heats Up In The Hard Seltzer Category
Boston Beer Company made headlines recently when it announced that it had overshot demand in hard seltzer in the second quarter. Continue reading →
Posted in News on August 12, 2021Beam Suntory, Boston Beer Form Partnership Targeting Cross-Category Products
Beam Suntory and Boston Beer are forming a new alliance to target new drinks categories with some of their largest brands and leverage each other’s distribution networks. Continue reading →
Posted in News on July 15, 2021News Briefs for May 4, 2021
•Viña Concha y Toro has posted first-quarter sales up 8.2% to $232 million, with EBITDA rising 31% to $41 million. Continue reading →
Posted in News on May 4, 2021Craft Brewing and Distilling News for March 9, 2021
•The Boston Beer Company has added a new, higher-abv extension to Truly Hard Seltzer. Continue reading →
Posted in News on March 9, 2021Craft Brewing and Distilling News for February 23, 2021
•For its fiscal fourth quarter 2020, the Boston Beer Company reported that depletions were up 26% for the quarter and 37% for the full year. Continue reading →
Posted in News on February 23, 2021
