Tag Archive: vodka
Impact’s “Hot Prospect” Vodkas Show The Way Forward For Category
While vodka has been overshadowed by the robust growth of brown spirits lately, the category continues to grow, having expanded its U.S. depletions by nearly 7 million cases over the past five years, according to Impact Databank. Continue reading →
Posted in News on November 13, 2018Vodka Inches Upward, With Tito’s, Deep Eddy Carrying The Momentum
With growth concentrated among a relatively small cluster of brands, competition remains stiff in the U.S. vodka category. Continue reading →
Posted in News on April 24, 2018Leading Vodka Brands Reload To Take On Tito’s Challenge
Even as consumers continue to gravitate toward brown spirits, vodka remains the spirits industry’s undisputed champion, accounting for roughly one-third of the total market. Continue reading →
Posted in News on January 9, 2018Control State Data Shows Spirits “Hot Brands” Continuing Their Growth In 2017
Midway through the year, Impact’s 2016 spirits “Hot Brands” appear to be maintaining their strong momentum, with nearly all of them showing solid progress in control states through the first six months of 2017. Continue reading →
Posted in News on August 21, 2017Tito’s, Deep Eddy Drive Vodka’s $15-$25 Tier To New Heights
Amid all the buzz around brown spirits, vodka sales have been accelerating in the U.S. market thanks to an upward shift toward the $15-$25 segment. Continue reading →
Posted in News on August 1, 2017Western Son Vies To Become Texas’s Next Breakout Vodka
Texas-based Western Son Distillery is in expansion mode, with volume of its namesake vodka brand expected to double this year to more than 100,000 cases. Continue reading →
Posted in News on May 8, 2017
