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Tag Archive: whisky

Diageo Looks To Update Single Malt Marketing For A New Generation

Single malt Scotch whisky has long leveraged its historical mystique to burnish a reputation as one of the drinks industry’s most prestigious categories. Continue reading →

Posted in News on December 14, 2016

Canadian Whisky Builds Value With A Focus On Rye

While tapping into growth with flavors Canadian whisky is also building value by leveraging its strength in the rye segment. Continue reading →

Posted in News on December 1, 2016

Diageo’s Buchanan’s Bidding To Transcend Scotch Whisky Category

Propelled by a strong following within the Latino community, Buchanan’s is currently the fastest-growing Scotch whisky brand in the U.S. market, having expanded by 55% since 2012, according to Impact Databank. Continue reading →

Posted in News on November 29, 2016

Interview: K&L’s Spirits Buyer David Driscoll Talks Scotch Whisky Trends

California retailer K&L Wine Merchants operates three stores in the Golden State, located in Redwood City, San Francisco and Hollywood. Traditionally known as a wine powerhouse, over the past decade K&L has seen its spirits sales grow from 3% of its revenue to the current 12% share. For the nine years, head spirits buyer David Driscoll has developed direct relationships with Scotch whisky distillers, bringing products from small-lot players into K&L’s stores and cultivating a loyal customer base. SND recently spoke with Driscoll about current Scotch whisky trends. Continue reading →

Posted in News on November 22, 2016

As Single Malt Thrives, Blended Scotch Looks To Turn The Corner

As whiskies surge in the U.S. market, blended Scotch is being left out of the boom. Continue reading →

Posted in News on October 19, 2016

Pernod Introduces Ultis, Chivas’s First Blended Malt

Pernod Ricard has officially unveiled Ultis, the first blended malt Scotch whisky to be released under the Chivas Regal brand. Continue reading →

Posted in News on October 7, 2016

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