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Tag Archive: White Rock Distilleries

Exclusive: Pinnacle Hits 3.3 Million Cases In 2013 On Continuing Flavor Focus

Since catapulting to national prominence with the launch of a series of dessert-flavored vodkas in 2011, Beam Inc.’s Pinnacle vodka brand has continued its climb into the upper echelons of the U.S. spirits market. Continue reading →

Posted in News on January 3, 2014

Campari America Adds McClelland’s Single Malt

Campari America has been named exclusive U.S. importer and distributor for Morrison Bowmore Distillers’ McClelland’s single malt Scotch, effective June 1. Continue reading →

Posted in News on May 30, 2012

News Briefs for May 17, 2012

•Fresh & Easy is expanding its line of own-label wines. Continue reading →

Posted in News on May 17, 2012

Pinnacle May Become Beam’s Biggest-Volume Brand By Year-End

Beam Inc.’s announcement this morning that it will pay $605 million to acquire Pinnacle vodka and Calico Jack rum from White Rock Distilleries has instantly transformed it into a leading vodka player in the U.S.—and Pinnacle also could become Beam’s biggest-volume brand in the U.S. market by year-end, overtaking its flagship Bourbon. Continue reading →

Posted in News on April 23, 2012

News Briefs for January 26, 2012

Brown-Forman is squarely targeting female consumers with its new vodka brand, Little Black Dress. Continue reading →

Posted in News on January 26, 2012

EXCLUSIVE: White Rock’s Coulombe Discusses Pinnacle Phenomenon

Lewiston, Maine-based White Rock Distilleries has risen to the fore as one of the U.S. spirits market’s top brand innovators, particularly in vodka. After selling its fast-growing Three Olives vodka to Proximo Spirits in 2007, it quickly reloaded with a new vodka label, Pinnacle, sourced from France and selling for $14 a bottle, down a price tier from Three Olives. Pinnacle grew from 265,000 cases in 2008 to 1.4 million cases in 2010. But last year it nearly doubled to 2.7 million cases—according to Impact Databank—riding the wave created by its Whipped flavor extension. Continue reading →

Posted in News on January 5, 2012

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