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Tag Archive: Yellow Tail

Interview, Part 1: Tom Steffanci, President, Deutsch Family Wine & Spirits

Deutsch Family Wine & Spirits has embarked on a new chapter of growth in recent years, driven by the explosion of the Josh Cellars brand, which surpassed 2.6 million cases on a 23% increase last year, according to Impact Databank. Continue reading →

Posted in News on September 4, 2019

Australia’s Casella Family Confirms Outside Interest In Wine Business But Denies A Sale Is In the Works

Casella Family Brands has confirmed that outside investors have expressed interest in its wine business, including the Yellow Tail brand, but countered recent reporting that a sale process is underway. Continue reading →

Posted in News on June 21, 2019

Premiumization Trend Drives Imported Wine’s Growth In The U.S.

Imported wine has held steady in the U.S. at roughly 25% of the market in recent years. Continue reading →

Posted in News on April 24, 2019

News Briefs for January 25, 2019

•Deutsch Family Wine & Spirits has unveiled Yellow Tail’s Super Bowl ad for 2019. Continue reading →

Posted in News on January 25, 2019

Exclusive: Yellow Tail To Return To The Super Bowl With $5 Million Ad Effort

After declining in volume for a number of years during a difficult period for the Australian wine category, the Yellow Tail brand, imported by Deutsch Family Wine & Spirits, has enjoyed an improved performance so far in 2018. Continue reading →

Posted in News on November 9, 2018

Super Bowl Push Fuels Early 2018 Sales For Yellow Tail

A year ago, Deutsch Family Wine & Spirits’ Yellow Tail became the first wine brand in almost four decades to advertise during the Super Bowl. Continue reading →

Posted in News on February 1, 2018

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