Tag Archive: Yellow Tail
During its first quarter-century in business, Deutsch Family Wine & Spirits forged its reputation as one of America’s top wine importers, having built first Georges Duboeuf (now handled by Quintessential Wines) and then Yellow Tail into dominant brands in their respective categories. Continue reading →Posted in News on December 12, 2016
The sangria category has been riding high lately, with dollar value up nearly 10% in Nielsen channels in the 52 weeks through July 16, and volume up 6% in IRI data year-to-date through August 7. Continue reading →Posted in News on September 15, 2016
Introduced in 2009, Deutsch Family Wine & Spirits’ Josh Cellars has been one of the fastest wine brands ever to reach 1-million-case territory, and it’s done so at a premium price point of $13-$19 a bottle. The California wine brand has been a game-changer for Deutsch, spearheading the company’s move into the so-called “low lux” tier of wines retailing from $10-$25, while reducing its reliance on Yellow Tail, its top brand, which has been fighting an increasingly uphill battle as consumers migrate to higher price brackets. SND associate editor Christina Jelski recently caught up with Deutsch Family CEO Peter Deutsch to find out what’s been driving Josh Cellars’ explosive growth, and to see where the brand is headed.
Many of the U.S. market’s leading wine importers have moved into the spirits category in recent years, and Deutsch Family Wine & Spirits is no exception.
Impact has released its annual list of “Blue Chip Brands.” This year’s group includes 58 brands from the spirits, wine and beer categories. Continue reading →Posted in News on October 2, 2015
The imported wine category has followed an up-and-down road over the past few years in the U.S. market, with bottled import shipments finishing only marginally higher in 2014 than they were in 2010. Continue reading →Posted in News on September 1, 2015