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Tag Archive: Jack Daniel’s

News Briefs for February 12, 2024

•Brown-Forman has announced new global marketing leadership for its American whiskey brands. Continue reading →

Posted in News on February 12, 2024

News Briefs for Tuesday February 6, 2024

•Brown-Forman is debuting Batch 2 of Jack Daniel’s 12-Year-Old Tennessee Whiskey and Batch 3 of its 10-Year-Old Tennessee Whiskey as the latest releases in the brand’s annual Aged Series. Continue reading →

Posted in News on February 6, 2024

Fireball Paces Whisk(e)y Category, Continuing Its Growth Run

While RTDs and Tequila have boomed the past few years, the whisk(e)y category has continued to churn forward, with overall volume nearing 59 million cases in 2023, excluding flavored offerings, up from 50 million cases in 2018, according to Impact Databank. Continue reading →

Posted in News on February 5, 2024

Retailers, Suppliers Look To Capitalize On Holiday Trends

Nearly all retailers generate a disproportionate amount of their revenue during the winter holiday season. Continue reading →

Posted in News on December 8, 2023

Brown-Forman’s U.S. Sales Slip On Tough Comps

Brown-Forman saw sales inch upward 1% organically to $2.1 billion in its fiscal first half ended in October, despite a 5% decline in the U.S., where it lapped strong growth a year ago. Continue reading →

Posted in News on December 6, 2023

Spirits-Based RTDs, Part 2: New Competitors Flock To Burgeoning Category

In the first part of this feature, we checked in on year-to-date growth from some of the top brands in the ascendant RTD market, which is projected to total almost 60 million cases this year, according to Impact Databank. Continue reading →

Posted in News on December 5, 2023

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