Monthly Archive: May 2011
News Briefs for May 17, 2011
• Bacardi has tapped a new ad agency of record for its flagship rum—New York’s Johannes Leonardo. Continue reading →
Posted in News on May 17, 2011Defying Consumer Trends, Single Malt Scotch Continues To Post Strong Gains
Bucking the stiff consumer price resistance seen in most drinks categories, single malt Scotch depletions in the U.S. have grown for three consecutive years to reach nearly 1 million cases annually, according to Impact Databank. Continue reading →
Posted in News on May 16, 2011Sobieski Continues To Surge For Belvedere In 2011
Sobieski vodka, one of the U.S. spirits market’s hottest brands in recent years, continues to enjoy rapid growth in 2011. Continue reading →
Posted in News on May 16, 2011Palm Bay To Add Trimbach To Portfolio
Palm Bay International has formed a partnership that will bring one of the biggest names in Alsatian wines into its portfolio. Continue reading →
Posted in News on May 16, 2011News Briefs For May 16, 2011
• Ketel One vodka is extending its “Gentlemen, this is vodka” campaign with three new TV spots as part of a $9 million U.S. spend on the brand from now through September. Continue reading →
Posted in News on May 16, 2011Interview With Annette Alvarez Peters of Costco
Issaquah, Washington-based Costco is the U.S. market’s largest beverage alcohol retailer with 424 stores in 34 states. It sells wine in 335 stores in 34 U.S. states, spirits in 221 stores in 23 states and beer in 365 stores in 38 states. Costco also has more than 150 stores outside the U.S., including operations in Canada (80 stores), Mexico (30), U.K. (22), Japan (9), Korea (7), Taiwan (6) and Australia (1). Total global beverage alcohol revenues are projected to be up 6.4% to $2.5 billion in Costco’s fiscal 2011, which ends August 31. The warehouse club operator has aggressively pursued relaxation of direct shipping laws in recent years in U.S. courts. Shanken News Daily recently interviewed Annette Alvarez-Peters, Costco’s assistant general merchandise manager-wine, spirits & beer. Continue reading →
Posted in News on May 13, 2011
