Daily Archive: August 24, 2011
With DonQ On The Rise, Serrallés USA Eyes Wider Portfolio
Up to now, Puerto Rican rum maker Destilería Serrallés has derived the lion’s share of its business from its contract production of Diageo’s Captain Morgan. But with the Captain’s production being moved entirely to the U.S. Virgin Islands by next year, Serrallés is set to lose around 70% of its volume. Accordingly, the company is now shifting gears and investing to drive sales of its own rum brand, DonQ, in the U.S. market through its Serrallés USA unit. With that effort proceeding, Serrallés is also now eyeing partnerships and new brand introductions to broaden its U.S. portfolio. Continue reading →
Posted in News on August 24, 2011News Briefs for August 24, 2011
•Guinness Black Lager will be making its debut across the U.S. market in September. Continue reading →
Posted in News on August 24, 2011
