Monthly Archive: October 2011
Yellow Tail Unveils New “Go-to” Ad Campaign
W.J. Deutsch & Sons is launching a new ad campaign this fall for Yellow Tail, the U.S. market’s top selling imported wine brand at 8.3 million cases in 2010. Continue reading →
Posted in News on October 6, 2011News Briefs for October 6, 2011
•Napa Smith Brewery has opened a new brewpub and wine tasting room, claiming it’s the first location in Napa Valley where visitors can go for a beer and wine tasting. Continue reading →
Posted in News on October 6, 2011QR Codes Gain Popularity With Winemakers, But Level Of Consumer Use Remains Unclear
A growing number of producers are putting QR (short for Quick Response) codes on wine bottles, which customers scan with smartphones to find online information about the wine, according to a report in Wine Spectator. Continue reading →
Posted in News on October 5, 2011News Briefs for October 5, 2011
•The Barton family, owners of Bordeaux’s Châteaus Langoa Barton and Léoville Barton, have made their first acquisition since the 1820s, according to Wine Spectator. Continue reading →
Posted in News on October 5, 2011Vodka Wars: Ultimat Steps Up To The Plate, Unveiling New $8 Million Marketing Effort
Patrón Spirits International yesterday announced a new $8 million marketing campaign for Ultimat vodka, its biggest effort for the brand since purchasing it four years ago. Continue reading →
Posted in News on October 4, 2011News Briefs for October 4, 2011
•Russian Standard vodka is introducing its Russian Standard Gold variant in the U.S. market beginning this month at around $45 a bottle. Continue reading →
Posted in News on October 4, 2011
