Daily Archive: March 27, 2012
Fast-Rising Vintage Point Unveils Flurry Of New Labels
Sonoma-based Vintage Point, one of the fastest-growing U.S wine marketers, is capitalizing on its rapid rise by introducing five new labels—all in the $10-$20 range—to its portfolio. Continue reading →
Posted in News on March 27, 2012Impact Seminar Snapshot: Coca-Cola CMO Joseph Tripodi On “Staying Relevant In Turbulent Times”
Coca-Cola Company chief marketing and commercial officer Joseph Tripodi’s career has spanned not only the soft drink and beverage alcohol industries—the latter as CMO of Seagram Spirits & Wine from 1999–2002—but also stints in categories as varied as energy (with Mobil), insurance (with Allstate) and credit cards (with MasterCard). Continue reading →
Posted in News on March 27, 2012EXCLUSIVE: Terlato To Enter China Via New Deal
Terlato Wines International (TWI) has partnered with Shanghai-based distributor East Meets West Fine Wines to bring its premium wine portfolio to mainland China. Continue reading →
Posted in News on March 27, 2012Save the Date
The 37th annual Impact Marketing Seminar will be held on March 21, 2013, at The Pierre in New York City.
Posted in News on March 27, 2012News Briefs for March 27, 2012
•California Pinot Noir specialist MacPhail Family Wines has added distribution in several key new states, with more set to come online shortly. Continue reading →
Posted in News on March 27, 2012
