Daily Archive: April 12, 2012
Patrón Tequila Picks Up Steam, Heads Toward 2M Cases
Even with its ultra-premium positioning, Patrón Tequila has managed to grow steadily throughout tough economic times, and the brand’s progress appears poised to accelerate. Continue reading →
Posted in News on April 12, 2012Beam Cutting Off Cooley Contracts As It Boosts Kilbeggan Production
Beam Inc. is reportedly scaling down contract whiskey production at its newly acquired Cooley Distillery in Ireland as it ramps up volume of Cooley’s own brands, such as Kilbeggan, with an eye toward U.S. growth. Continue reading →
Posted in News on April 12, 2012News Briefs for April 12, 2012
•As reported by Shanken News Daily January 19, Constellation Brands’ Svedka vodka will see a renewed TV push this spring, launching two new ads featuring its SVEDKA_Grl robotic icon. Continue reading →
Posted in News on April 12, 2012
