Monthly Archive: October 2012
Diageo Targets Hispanic Males With Johnnie Walker Black Push
Diageo’s Johnnie Walker blended Scotch whisky brand is aiming to trade Hispanic-American male consumers up to its Black Label offering with an ambitious new campaign including advertising, multiple celebrity endorsements, events and partnerships with leading charitable organizations. Continue reading →
Posted in News on October 5, 2012Wine Spectator Launches New WineRatings+ App
Wine Spectator has unveiled a new WineRatings+ App for the iPhone and iPod touch that includes more than 270,000 expert wine reviews accessible any time you need them. Continue reading →
Posted in News on October 5, 2012News Briefs for October 5, 2012
•Puerto Rico’s Destilería Serrallés has filed a lawsuit against Diageo NA, accusing the company of violating an agreement after it moved production of Captain Morgan rum from Puerto Rico to the U.S. Virgin Islands in 2008. Continue reading →
Posted in News on October 5, 2012Craft Brewing And Distilling News for October 5, 2012
•Sales of craft beer in can format jumped 146% in the 52 weeks through July 8 in SymphonyIRI channels. Continue reading →
Posted in News on October 5, 2012Burgeoning Dollar Store Channel Creates New Opportunities, Challenges For Beer Wholesalers
As U.S. retail channels continue to blur, beer is being offered in a wider array of outlets than ever before. Continue reading →
Posted in News on October 4, 2012Diageo Launches Biggest-Ever Global Baileys Campaign
Diageo is launching its biggest-ever global campaign for Baileys, under the new tagline “Cream With Spirit.” Continue reading →
Posted in News on October 4, 2012
