EXCLUSIVE: Vodkas Dominate IMPACT’s “Hot Brand” Spirits List For 2012
March 6, 2013This year’s list of Impact spirits “Hot Brands” has 24 winners, up from 22 entries last year. This year’s Hot Brands list shows that vodka, despite its enormous base, continues to show major growth across the pricing spectrum. Vodkas account for more than one-third of the spirits Hot Brands list, with five domestic and four imported offerings winning the title.
Whiskies, as well as flavored spirits, also play a prominent role on the Hot Brands roster. Four whiskies made the grade, including one newcomer. Liqueurs, taking advantage of the flavor boom, had a strong showing as well, with five brands achieving Hot Brand status, all of them domestic. Three rums, two Tequilas and one prepared cocktail round out the recognized brands for 2012.
To earn Hot Brand status, the winners must have achieved double-digit growth in each of the past three years, or they must be established brands with at least 15% growth, or top-10 brands with at least 5% growth in 2012 and at least 15% growth since 2009. Significant new products can also qualify. Minimum volume requirement is 200,000 cases.
The Hot Brands list will be unveiled in the March 1&15 issue of Impact.
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