Daily Archive: July 16, 2013
Concha y Toro Breathing New Life Into Fetzer With Brand Revamp, Innovation Drive
After acquiring Fetzer Vineyards from Brown-Forman for $238 million in 2011, Concha y Toro set about reengaging distributors and redeveloping Fetzer and a number of its associated brands, which include Bonterra, Sanctuary, Bel Arbor and Jekel. Continue reading →
Posted in News on July 16, 2013News Briefs for July 16, 2013
•Beam Inc. is launching a new ad campaign for Hornitos Tequila under the tagline “Not Just Any Tequila.” Continue reading →
Posted in News on July 16, 2013Craft Brewing and Distilling News for July 16, 2013
•Louisiana-based Abita Brewing will add a new Grapefruit IPA to its limited-release Abita Harvest line later this year. Continue reading →
Posted in News on July 16, 2013
