Pinnacle Announces Fall Flavor Lineup As Sales Growth Continues
August 29, 2013Beam’s Pinnacle vodka brand has introduced a new line of fall- and holiday-inspired flavors. The range includes Caramel Apple, Peachberry Cobbler, Pecan Pie and Salted Caramel extensions, all of which will join Pinnacle’s year-round lineup, as well as limited edition seasonal Peppermint Bark and returning entry Pumpkin Pie. Initially rolled out into select markets in July, all six flavors are expected to be available nationwide by the end of next month, priced at around $12.99 a 750-ml. With the addition of Caramel Apple, Peachberry Cobbler, Pecan Pie and Salted Caramel, Pinnacle’s year-round portfolio now totals 39 expressions.
Pinnacle, which depleted more than 3 million nine-liter cases last year, according to Impact Databank, grew net sales by 13% in the first half of 2013. According to IRI data, the brand was up 21.4% for the 52 weeks ended August 11, while NABCA reported that Pinnacle had fallen by 1.8% in its channels in the 12 months ended July 31.
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