News Briefs for September 11, 2013
September 11, 2013•Lamberto Frescobaldi has been appointed president of his family’s Tuscany-based wine group Marchesi de’ Frescobaldi, succeeding his uncle Leonardo Frescobaldi who led the company for six years. In a statement Marchesi de’ Frescobaldi said, “Per family tradition, the generational transition is timed to keep up with the changes of a continuously evolving business environment.” Representing the 30th generation of the Frescobaldi dynasty, Lamberto Frescobaldi was previously vice president of the wine group, tasked with overseeing the renewal of its nine estates and supervising their development and financial stability. As president, he will lead the following companies within the Marchesi de’ Frescobaldi portfolio: Conti Attems, Luce della Vite, Tenuta dell’ Ornellaia, Vigneti di Nugola, Frescobaldi R&R, and Consorzio Griafone e Pianamonte. Giovanni Geddes de la Filicaja will remain the CEO of the Marchesi de’ Frescobaldi group.
•Sidney Frank Importing Co. has launched The Shotmeister, a new single bottle tap machine intended to bring Jägermeister’s “ice cold shot” experience to the off-premise. Rolling out this month, The Shotmeister is modeled after the original Jägermeister Tap Machine, which debuted on-premise in 1993 and helped position Jägermeister as a leading shot brand in bars and restaurants nationwide. Priced at $199 each, The Shotmeister is billed as a smaller and lighter model, designed to hold 750-ml. and 1-liter bottles and chill and dispense Jägermeister at temperatures below zero degrees Fahrenheit. Boosted by a strong on-premise presence, Jägermeister hit a high of nearly 2.9 million cases in the U.S. in 2008, but the brand has since lost ground, last year declining 3.2% to 2.45 million cases, according to Impact Databank.
•Anheuser-Busch is extending its Bud Light Lime range with a new flavor, Cran-Brrr-Rita. The new release will be a winter seasonal, available across the U.S. in November and December in 12-packs of 8-ounce cans and single 25-ounce cans. A-B initially launched Bud Light Lime Lime-A-Rita in spring 2012 and saw it jump out to 7.3 million (2.25-gallon) cases in volume last year, according to Impact Databank estimates. Nearly a year later it followed up with Straw-Ber-Rita. Both innovations have been performing well in the U.S. of late, according to A-B, which reported that the two achieved a combined market share of 1.1% (based on sales to retailers) in the company’s fiscal second quarter ending in June.
•Polish potato vodka brand Spud Vodka has added Spud Sweet Potato Pumpkin Spice to its flavor portfolio. Featuring sweet potato, vanilla and clove notes, the new, gluten-free expression is priced at around $22.99 a 750-ml. Sweet Potato Pumpkin joins the existing Spud lineup, which includes the brand’s core unflavored option, as well as its Red Hot Chili Pepper, Ginger Lemongrass and Heirloom Tomato offerings. Spud vodka was launched nationwide across the U.S. and in Canada in June 2012.
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